Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home
Purification
Self-sanitizing items give peace of mind to those looking to automate health.
3.4
Trend score
Trend
What is the Home Purification trend?
Home Purification: With cases of illness and disease constantly making the headlines of newspapers and online media, consumers are subsequently becoming more concerned with maintaining their health amid such viral dangers. Self-sanitizing products allow homeowners to take precautions against the spread of certain bacterial properties, combining high-tech features with the need for health-improving items that provide peace of mind.
Trend themes
Themes within the Home Purification trend
Three behaviours holding the trend together01
Self-Sanitizing Products
Consumers are becoming more concerned with maintaining their health amid viral dangers, leading to high demand for self-sanitizing products, which combine high-tech features with health-improving items that provide peace of mind.
02
Electrolysis Technology
Technology that uses electrolysis, like the ECO Washing Balls, is being used to sanitize fresh produce and offers a safe, non-intimidating design.
03
Programmable Bacteria
Synthetic Biology imagines a future where the most unsanitary surfaces might be capable of cleaning themselves using programmable bacteria.
Industry implications
What the Home Purification trend means for industry
Where the trend changes the playbookFor
Health and Wellness
As consumer demand for self-sanitizing products grows, businesses in the health and wellness industry can innovate with high-tech features to provide better health-improving products.
For
Technology
Electrolysis technology and programmable bacteria offer opportunities for tech companies to innovate and develop products that improve sanitation and hygiene.
For
Transportation
The Cyclean Bus Handle is an example of how public transportation can improve sanitation and hygiene for commuters, providing opportunities for businesses to develop products that improve the commuting experience.
Trend signals
Trend signals for Home Purification
Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%.
Popularity54%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home Purification trend
6 featured examples from Apr 11 to Nov 14, 2013CategoryArt & Design
Gelatinous Sanitizing Spheres
Jell Balls Roll About Your Floor, Absorbing Dust and Dirt
The gelatinous cleaning technology can disrupt the home cleaning industry, providing more effective and convenient cleaning solutions.
CategoryTech
Sanitizing Bathroom Accessories
The Puredesign Dry Clean Freshens Fabric to Reduce Your Laundry
Opportunities for the development of smart and energy-efficient cleaning devices for the home.
CategoryUnique
Finger-Disinfecting Devices
The Electrolux HandCleaner Promises Precision Sanitization
The health and hygiene industry can explore the development of advanced and precise disinfecting devices, leveraging trends like precision sanitization and compact handheld device…
CategoryUnique
Self-Cleaning Surfaces
Synthetic Biology Explores the Possibilities of Programmable Bacteria
Opportunity for home cleaning product companies to incorporate microbial floor surfaces and biodetecting countertops into their offerings.
CategoryAutos
Self-Sanitizing Transit Handgrips
The Cyclean Bus Handle is Constantly Cleansed Between Contact
Disruptive innovation opportunity: Implement self-sanitizing technologies in public transportation vehicles to enhance cleanliness and passenger safety.
CategoryArt & Design
Pesticide-Repelling Devices
These Balls Use Electrolysis Technology to Sanitize Fresh Produce
Electronic devices for sanitizing fresh produce has the potential to revolutionize the agriculture industry.
