Trend cluster
Category

Extravagant
Obscurity

The need for individual expression prompts eccentric everyday accessories.

Creepy Cranium CasesBug-Like HandbagsAbstract Plant PursesHuman Hair HandbagsHigh-Heeled Handbags

Trend

What is the Extravagant Obscurity trend?

Extravagant Obscurity: With mass media opening up consumer perspectives to more expressive and culturally diverse ideas, the need to exhibit one’s individuality in a distinct manner has become more prevalent among consumers. As a means to integrate unique modes of expression into day-to-day life, consumers are turning to eccentric carriers that combine function with obscurity. The turn toward outlandish everyday accessories demonstrates a growing need for items that exhibit originality while maintaining an inherent need for familiar conveniences.

Trend themes

Themes within the Extravagant Obscurity trend

Three behaviours holding the trend together
01

Eccentric Accessories

As consumers want to express themselves more distinctly, businesses can offer eccentric accessories that combine function with unique designs for everyday use.

02

Unconventional Material

Designers can experiment with unconventional materials like human hair and satellite images to create striking and original handbags that cater to daring fashionistas.

03

Hyperrealistic Designs

There is an opportunity for designers to create hyperrealistic designs of animals, plants, and other objects as handbags for consumers who want unique and attention-grabbing accessories.

Industry implications

What the Extravagant Obscurity trend means for industry

Where the trend changes the playbook
For

Fashion

Handbag designers and fashion brands can incorporate these trends into their collections for consumers seeking unique accessories.

For

Technology

The use of satellite images on handbags presents businesses in the technology industry with an opportunity to collaborate with fashion brands for customized designs.

For

Art

The trend of hyperrealistic handbags opens up avenues for artists to showcase their creativity and provide customized designs for consumers.

Trend signals

Trend signals for Extravagant Obscurity

Trend score 4.8 out of 10, from popularity 69%, activity 67%, freshness 8%.

Popularity69%
Activity67%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Extravagant Obscurity trend

6 featured examples from Jul 5, 2012 to Jul 14, 2013