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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,515 more

Overt Auto

A desire to exude confidence prompts audacious forms of mature display

Implications - In a society where materialistic goods serve as a representation of personal wealth, consumers are turning to more overt and grandiose automobiles as a method to express individuality. Associating size with confidence, consumers turn to large cars to elevate their status. This speaks to the longevity of status as a priority among consumers.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
1,288,544 Total Clicks
Date Range:
Jan 13 — Jan 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Aggressive Wrangler Autos
Aggressive Wrangler Autos
The Rhino XT Features a Souped Up Design to Tackle Rough Terrain
The Rhino XT wrangler auto offers a souped up all-terrain design that is built for plowing through all sorts of landscapes and regions. The car is modelled after the popular adventure Jeep Wrangler... MORE
Fashion Designer Cars
Fashion Designer Cars
The Paul Smith Land Rover Defender Sports 27 Different Paint Colors
The Paul Smith Land Rover Defender may be the most fashionable off-roader around. Yes, you’d look good tearing up the countryside in a Mercedes G-Class or BMW X5, but how many of those were... MORE
Lavish Reptilian SUVs
Lavish Reptilian SUVs
The Dartz Black Snake Edition is for China's Wealthiest Class
For a cool $1,000,000 you can own the Dartz Black Snake Edition. The China-only SUV is meant to celebrate the upcoming Year of the Snake. The Latvian automaker has based its latest design off of the... MORE
RV-Inspired SUVs
RV-Inspired SUVs
The Sportsmobile Ultimate Adventure Vehicle Combines Comfort with Adventure
If you love adventure but don’t like being away from home for long periods of time, the Sportsmobile Ultimate Adventure Vehicle was made for you. This four-wheel drive looks tough on the outside.... MORE
Bulletproof Muscle Cars
Bulletproof Muscle Cars
The Mercedes Benz G36 AMG 6X6 is a Mini Tank
Some people like really big cars, so the Mercedes Benz G36 AMG should be worth checking out if that’s your case. This G-Class wagon has six wheels which might constitute this as a mini truck (... MORE
Lavishing Platinum SUV Vehicles
Lavishing Platinum SUV Vehicles
The Porsche Cayenne Platinum Edition Was Showcased at 2014 NAIAS
The brand new Porsche Cayenne Platinum Edition has made its debut at the 2014 NAIAS. This elegant luxury SUV features a stunning platinum exterior where there will be two models available. The V-6... MORE
Luxury Golden Vehicles
Luxury Golden Vehicles
The Bentley Bentayga is Rumored to Be the Most Opulent SUV Made
The all-new Bentley Bentayga is rumored to be the most luxurious golden car of its kind offering the fastest speed in an SUV design and an all-time sleek ride. The car comes in an opulent rose gold... MORE
Fuel Cell Military Trucks
Fuel Cell Military Trucks
This Fuel Cell Chevrolet Colorado Emits Only Water
This fuel cell Chevrolet Colorado is a highly innovative vehicle that is being developed by none other than the US Army in collaboration with American automaker General Motors. This vehicle is... MORE

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