Category
Autos
Racing Homage
Trend cluster
Category
Overt
Auto
A desire to exude confidence prompts audacious forms of mature display.
5.2
Trend score
Trend
What is the Overt Auto trend?
Overt Auto: In a society where materialistic goods serve as a representation of personal wealth, consumers are turning to more overt and grandiose automobiles as a method to express individuality. Associating size with confidence, consumers turn to large cars to elevate their status. This speaks to the longevity of status as a priority among consumers.
Trend themes
Themes within the Overt Auto trend
Three behaviours holding the trend together01
Luxury Status Symbol Vehicles
Consumers are turning to more overt and grandiose automobiles as a method to express individuality, speaking to the longevity of status as a priority among consumers.
02
Customized Niche Vehicles
Fashion designers and automakers are collaborating to produce one-of-a-kind vehicles, providing a way to stand out in a crowded market.
03
Environmentally-Friendly Military Vehicles
The US Army is in collaboration with automakers to apply hydrogen cell fuel technology in extreme military environments, showcasing the trend towards eco-friendly military vehicles.
Industry implications
What the Overt Auto trend means for industry
Where the trend changes the playbookFor
Automotive
Luxury car features and customization options show continued demand for unique and exclusive vehicles.
For
Defense
Developments in environmentally-friendly military vehicles point to a trend towards sustainability and efficiency in the defense industry.
For
Adventure and Outdoor Recreation
Aggressive and heavy-duty off-road vehicles showcase the continued demand for rugged and versatile transportation options for outdoor enthusiasts.
Trend signals
Trend signals for Overt Auto
Trend score 5.2 out of 10, from popularity 73%, activity 76%, freshness 8%.
Popularity73%
Activity76%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Overt Auto trend
8 featured examples from Jan 28, 2013 to Jan 14, 2016CategoryAutos
Aggressive Wrangler Autos
The Rhino XT Features a Souped Up Design to Tackle Rough Terrain
Automakers can explore the production of all-terrain vehicles with enhanced features and durable body panels.
CategoryAutos
Fashion Designer Cars
The Paul Smith Land Rover Defender Sports 27 Different Paint Colors
Disruptive innovation opportunity for automotive manufacturers to explore novel collaborations and create unique customized vehicles.
CategoryAutos
Lavish Reptilian SUVs
The Dartz Black Snake Edition is for China's Wealthiest Class
Luxury automobile manufacturers can leverage the trend of lavish reptilian SUVs to create unique and opulent vehicles that cater to the ultra-rich.
CategoryAutos
Bulletproof Muscle Cars
The Mercedes Benz G36 AMG 6X6 is a Mini Tank
Disruptive innovation opportunity: Embrace technological advancements like autonomous driving and electric powertrain in the automotive sector.
CategoryAutos
RV-Inspired SUVs
The Sportsmobile Ultimate Adventure Vehicle Combines Comfort with Adventure
The automotive industry can explore disruptive innovation by capitalizing on the trend of RV-inspired SUVs.
CategoryAutos
Lavishing Platinum SUV Vehicles
The Porsche Cayenne Platinum Edition Was Showcased at 2014 NAIAS
Luxury car manufacturers can innovate with new designs and features that cater to the increasing demand for luxurious SUVs.
CategoryAutos
Luxury Golden Vehicles
The Bentley Bentayga is Rumored to Be the Most Opulent SUV Made
The automotive industry has an opportunity to capitalize on the demand for luxurious golden vehicles and design innovative features that enhance comfort and style.
CategoryAutos
Fuel Cell Military Trucks
This Fuel Cell Chevrolet Colorado Emits Only Water
Opportunity for automotive manufacturers to incorporate fuel cell technology in their vehicles for reduced emissions and environmental sustainability.
