Category
Lifestyle
Serial Snacking
Trend cluster
Category
Homegrown
Infancy
Infant cuisine makers serve as a healthy alternative to store-bought goods.
5.0
Trend score
Trend
What is the Homegrown Infancy trend?
Homegrown Infancy: With canned and pre-packaged foods often containing a plethora of chemicals and unknown ingredients, parents are turning to more homemade techniques as a method to ensure greater health for their kids. Infant food cookers and toddler blenders allow individuals to easily create baby meals from scratch, combining convenient cooking methods with the need to provide a safe and nutritious lifestyle for infants.
Trend themes
Themes within the Homegrown Infancy trend
Three behaviours holding the trend together01
Homemade Infant Food
Parents are opting for homemade infant food solutions that prioritize the use of organic and nutritional ingredients.
02
Smart Infant Accessories
Brands are creating smart, tech-infused infant accessories such as self-heating bottles and baby food processors to cater to modern parents who are seeking solutions for convenience and healthier baby feeding habits.
03
Sustainable Baby Food Delivery Services
There is a growing demand for sustainable baby food delivery services that offer fresh, organic ingredients and pre-prepped meal kits to busy parents who want to ensure their babies are getting the best nutrition possible.
Industry implications
What the Homegrown Infancy trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Innovative startups and established brands are developing new products and services related to homemade infant food solutions, such as baby food processors and recipe-smoothing handheld mixers.
For
Tech
Smart infant accessories, such as self-heating bottles and baby bottle holders that connect with an accompanying app, offer tech-forward solutions for modern parents seeking convenience and healthier baby feeding habits.
For
Sustainability
Sustainable baby food delivery services, reusable and eco-friendly single serving containers, and more promote environmentally responsible practices in the parenting industry.
Trend signals
Trend signals for Homegrown Infancy
Trend score 5.0 out of 10, from popularity 74%, activity 70%, freshness 8%.
Popularity74%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Homegrown Infancy trend
8 featured examples from Jan 13, 2014 to Feb 28, 2018CategoryArt & Design
Recipe-Smoothing Handheld Mixers
The Dash Masha 2X Prepares Smooth Potatoes, Hummus and More
Disruptive innovation opportunity: Develop advanced kitchen appliances that can automate and simplify food preparation processes for consumers.
CategoryLifestyle
Raw Baby Food Subscriptions
Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies
The food subscription industry has an opportunity to tap into the baby food market by offering convenient, pre-portioned meals for infants.
CategoryLife-Stages
Digitized Infant Accessories
Slow Control's Baby GiGL is a Tech-Infused Baby Bottle Holder
The tech-infused baby bottle holder market represents a disruptive innovation opportunity for businesses in the childcare products industry, allowing them to cater to the growing…
CategoryLifestyle
Self-Heating Baby Bottles
These On-the-Go Baby Bottles Heat Up and Are Completely Disposable
The baby products industry can explore the potential of developing and marketing disposable, self-heating baby bottles to meet the needs of busy parents.
CategoryLife-Stages
DIY Baby Food Deliveries
Thistle Baby Delivers Ingredients for New Parents to Make Baby Food
The food delivery industry can expand its reach by tapping into the market of baby food delivery, offering convenience and quality for time-constrained parents.
CategoryArt & Design
Color-Changing Baby Bottles
The Sense Infant Collection Indicates a Safe Consumption Temperature
The baby industry can integrate thermochromatic materials in various feeding and other baby products.
CategoryLifestyle
Eco-Friendly Single Serving Containers
StackTek's Containers are Ideal for Homemade Baby Food
Opportunity for companies to create innovative food storage solutions that are durable, BPA-free, and suitable for different food types.
CategoryLifestyle
Baby Food Processors
The Baby Brezza One Step Baby Food Maker is a Game Changer
Opportunity for disruptive innovation in the baby food industry with the development of advanced baby food processors that cater to the growing demand for homemade baby food.
