Category
Lifestyle
Serial Snacking
Trend cluster
Category
Nutritional
Rearing
Weary of sedentary lifestyles, parents teach healthy eating earlier than ever.
3.5
Trend score
Trend
What is the Nutritional Rearing trend?
Nutritional Rearing: Video games and an increasingly digitized entertainment market are placing children into a lifestyle that promotes prolonged inactivity at the expensive of their physical health. Combating against this shift, parents are teaching about healthy food choices earlier than ever to increase the likelihood that better eating habits with become inherent. While not acknowledging the problem with a sedentary lifestyle, the teachings still encourage a more aware child that -- even if going through the drive-thru later in life -- will opt for healthier choices.
Trend themes
Themes within the Nutritional Rearing trend
Three behaviours holding the trend together01
Early Nutritional Education
Parents are beginning to teach children about making healthy food choices at an increasingly young age as a response to the sedentary lifestyles promoted by technological advances.
02
Creative and Playful Food
Artists, designers, and game developers are creating visually appealing, interactive, and playful representations of food that aims to encourage healthy eating habits and help parents engage with their kids on the topic of nutrition.
03
Innovative Baby Food
Manufacturers and retailers are offering unique and flavorful baby food options that prioritize nutrition and taste, while also ensuring safety and ease of digestion.
Industry implications
What the Nutritional Rearing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage these trends to develop innovative and engaging products and marketing campaigns for all demographics, from babies to adults.
For
Gamification
Gamification can be used as a strategy to encourage children to make healthy choices in a fun and playful manner.
For
Retail
Retailers can explore opportunities to offer unique and visually appealing food-related products that can be used as decor items and to enhance in-store experiences.
Trend signals
Trend signals for Nutritional Rearing
Trend score 3.5 out of 10, from popularity 48%, activity 49%, freshness 8%.
Popularity48%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Nutritional Rearing trend
8 featured examples from Feb 26, 2013 to Dec 8, 2014CategoryLife-Stages
Creative Cooking Games
This Food Game Teaches Kids How to Prep Real World Meals
Integrating interactive food games into educational technology platforms can revolutionize cooking education for both children and adults.
CategoryLifestyle
Multicolored Pasta Creations
Colorful Pasta and Parmesan Cloud Recipe Takes You Over the Rainbow
Food brands can capitalize on the trend of colorful food creations by introducing a line of visually appealing and fun-to-eat products.
CategoryLifestyle
Felt Feast Creations
Heidi Marie Makes Almost Edible Fake Food Delicacies
The use of fake food as decor provides a new opportunity for eco-friendly home decor companies to target food aficionados.
CategoryLife-Stages
Crafty Material-Made Meals
Your Mouth Will Water at the Sight of the Felt Food from Cass Art
The toy industry can develop a new line of material-made foods that can help children learn about healthy food choices and meal preparation.
CategoryLife-Stages
Playful Food Attachments
Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
3D-printing food attachments and kitchen appliances that utilize Open Toys is a disruptive innovation opportunity for FoodTech companies.
CategoryLifestyle
Organic Infant Cereals
'Healthy Times' Makes Baby Food in the Form of Mult-Flavoured Cereals
Disruptive innovation opportunity: Invest in research and development to create organic baby cereals with unique flavors and improved nutritional profiles.
CategoryLifestyle
Produce-Loving Coloring Books
The Colour Me Healthy Book Encourages Kids to Eat Fruits and Veggies
Children's book publishers can tap into the market for produce-loving coloring books to combine entertainment with education, aiming to promote health consciousness in young reade…
CategoryArt & Design
Paper-Made Food Sculptures
Spanish Artist Brings Colorful Groceries to Life Using Paper
The art and design industry can use the trend of creating life-like 3D paper craft designs to produce innovative and creative designs for various products and clients.
