Weary of sedentary lifestyles, parents teach healthy eating earlier than ever
Implications - Video games and an increasingly digitized entertainment market are placing children into a lifestyle that promotes prolonged inactivity at the expensive of their physical health. Combating against this shift, parents are teaching about healthy food choices earlier than ever to increase the likelihood that better eating habits with become inherent. While not acknowledging the problem with a sedentary lifestyle, the teachings still encourage a more aware child that -- even if going through the drive-thru later in life -- will opt for healthier choices.
Trend Themes
1. Early Nutritional Education - Parents are beginning to teach children about making healthy food choices at an increasingly young age as a response to the sedentary lifestyles promoted by technological advances.
2. Creative and Playful Food - Artists, designers, and game developers are creating visually appealing, interactive, and playful representations of food that aims to encourage healthy eating habits and help parents engage with their kids on the topic of nutrition.
3. Innovative Baby Food - Manufacturers and retailers are offering unique and flavorful baby food options that prioritize nutrition and taste, while also ensuring safety and ease of digestion.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage these trends to develop innovative and engaging products and marketing campaigns for all demographics, from babies to adults.
2. Gamification - Gamification can be used as a strategy to encourage children to make healthy choices in a fun and playful manner.
3. Retail - Retailers can explore opportunities to offer unique and visually appealing food-related products that can be used as decor items and to enhance in-store experiences.
8 Featured, 71 Examples:
1,052,506 Total Clicks
Date Range:
Feb 13 — Dec 14
Trending:
Average
Consumer Insight Topics:
