Communal Workout

Public exercise spaces allow workout buffs to stay socially connected

Implications - With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected.
SCORE 4.1
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238,015 Total Clicks
Jan 14 - May 14
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Featured Examples
Fitness-Encouraging Playgrounds - Attivo by John Ditchburn Helps Children Become More Active
SCORE 4.9
Average 4,710 Clicks Pub: May 28, 14
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
A focus on health and fitness for children is becoming more of a priority as modern society comes to grips with the negative effects of processed foods and hi-tech distractions; Attivo by John... [More]
Sugar-Inspired Rock Climbing - The Allez Up Rock Climbing Facility was Built in an Old Sugar Refiner
SCORE 4
Mild 4,119 Clicks Pub: Feb 12, 14
Sugar-Inspired Rock Climbing
The Allez Up Rock Climbing Facility was Built in an Old Sugar Refiner
The whimsical Allez Up rock climbing facility in Montreal, Canada was built in an old sugary refinery. This playful workout space features a front desk designed to look like a small rock formation... [More]
Chaotic Climbing Gym Offices - This Open Concept Office Blurs the Lines Between Work and Play
SCORE 4.8
Average 1,081 Clicks Pub: Jan 13, 14
Chaotic Climbing Gym Offices
This Open Concept Office Blurs the Lines Between Work and Play
This climbing gym office space is perfect for those who love to balance work with physical activity. Brooklyn Boulders Somerville combines a work office with a true-to-form climbing gym for an... [More]
Incentive-Driven Fitness Apps - The Fitmob App Makes Workouts More Financially Appealing
SCORE 2.5
Mild 2,787 Clicks Pub: Jan 28, 14
Incentive-Driven Fitness Apps
The Fitmob App Makes Workouts More Financially Appealing
The Fitmob app recently launched to connect people with convenient group fitness workouts within their designated city. The best part about the Fitmob app is that the more you work out, the less you... [More]
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