Category
Lifestyle
Assisted Choices
Trend cluster
Category
Communal
Workout
Public exercise spaces allow workout buffs to stay socially connected.
3.8
Trend score
Trend
What is the Communal Workout trend?
Communal Workout: With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected.
Trend themes
Themes within the Communal Workout trend
Three behaviours holding the trend together01
Communal Exercise Spaces
Efforts to make traditionally private activities more communal, like exercise, serve to engage individuals on a more interactive level and presents an opportunity for gyms and fitness clubs to expand their services in a more community-driven way.
02
Incentive-Driven Fitness Apps
Incentive-driven apps like Fitmob are redefining the gym for this new era of social and mobile by creating neighborhood fitness communities, which presents an opportunity for fitness startups to innovate with interactive workout solutions.
03
Whimsical Workout Spaces
Designers are creating playful workout spaces like Allez Up that provide a fun alternative to traditional gym setups, and presents an opportunity for architects and gym owners to collaborate on creative, immersive spaces.
Industry implications
What the Communal Workout trend means for industry
Where the trend changes the playbookFor
Fitness Industry
The fitness industry can adapt to the trend of communal exercise spaces to expand their services in a more community-driven way.
For
Mobile App Industry
The mobile app industry can capitalize on incentive-driven fitness apps to innovate with interactive workout solutions.
For
Architecture and Design Industry
The architecture and design industry can collaborate with gym owners to create immersive and playful workout spaces that provide a fun alternative to traditional gym setups.
Trend signals
Trend signals for Communal Workout
Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%.
Popularity57%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communal Workout trend
4 featured examples from Jan 13 to May 28, 2014CategoryArt & Design
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product…
CategoryArt & Design
Sugar-Inspired Rock Climbing
The Allez Up Rock Climbing Facility was Built in an Old Sugar Refiner
Gym owners and fitness professionals have the opportunity to attract new customers by offering an imaginative and uniquely designed space for exercise.
CategoryLifestyle
Chaotic Climbing Gym Offices
This Open Concept Office Blurs the Lines Between Work and Play
Software to integrate physical activity into workspaces can revolutionize how offices operate and boost staff productivity.
CategoryLifestyle
Incentive-Driven Fitness Apps
The Fitmob App Makes Workouts More Financially Appealing
Disruptive innovation opportunity: Integrate new technologies into fitness apps to enhance user motivation and engagement.
