The Peugeot RCZ R is a powerful and speedy automobile, capable of going from 0 to 140 kph in 10.94 seconds, but in an age where everything is instantaneous, the word "fast" has lost a lot of its meaning. To prove that the RCZ R is the fastest car ever made by Peugeot, the French car brand set up the #RCZRace to compare it to Twitter, one of the quickest things on the Internet. Twitter users became part of a race, challenged to type out a 140-character message in just 11 seconds. Even when given a couple milliseconds of extra time, it's still not easy to beat the speedy RCZ R as it also goes from 0 to 140.
Over 152,000 players have tried out the experience and from it, #RCZRace generated over 12,000 tweets. If you think you're a super speedy typist, you can still put your skills to the test online in the virtual race.
Why This Trend Is Growing
- Real-time Marketing
- The #RCZRace campaign shows the power of real-time marketing and the potential to engage consumers through interactive competitions.
- Gamification
- The virtual race component of #RCZRace exemplifies the growing trend of gamification in marketing and provides opportunities for brands to create engaging and rewarding experiences for their audiences.
- Social Media Challenges
- Social media challenges like #RCZRace provide a unique opportunity for brands to leverage user-generated content and increase brand visibility through social media shares and engagement.
Industries Being Reshaped
- Automotive
- The #RCZRace campaign highlights opportunities for automotive brands to leverage social media and gamification to increase consumer engagement and promote new products.
- Marketing and Advertising
- The success of #RCZRace demonstrates the potential for interactive and gamified campaigns to capture audience attention and generate buzz for brands.
- Social Media
- Social media platforms like Twitter are becoming increasingly important for brands to reach audiences and engage with consumers, particularly through campaigns and challenges like #RCZRace.
