The 'Start Something New' IKEA Ad Tells an Inspiring Story

 - Aug 31, 2013
References: creativecriminals
This IKEA ad tells an adorable story without words. The commercial is called 'Start Something New' and features an elderly man who follows the same routine every day. The man walks to the park and sits on a park bench to feed the birds. One day the bench is full and the next day, he returns with a brand new fold-up chair from IKEA.

Since he is no longer restricted in where he can go, this is the start of his new life. First, the elderly man goes to feed a different group of birds and then he branches out to beaches and begins his travels across the globe.

This commercial shares an inspiring story on how much one decision, even as something as simple as buying a piece of furniture, can be life-changing.