Time Flies by Age UK celebrates the process of ageing, instead of looking at it like something that should be avoided and crushed. With the world of celebrity media today where being youthful is everything, it's great to see a company coming out and making it known that there is nothing wrong with getting older.
The commercial is simplistic, yet powerful, featuring various individuals seated on a stool. At first the people are young, but gradually more and more seniors are shown with a smile on their face. The voiceover encourages one to embrace this process instead of shunning it, and states that Age UK is also there to help anyone in need of assistance if required. Most of all, it encourages people to accept that time does fly, so make the most of it while you can.