Designing a brand's identity forces the creative to think about the target consumers, and iPates Pasta packaging plainly pinpoints a younger demographic.
The student project required Canadian Geneviève Bouchard to produce a parcel that would hold long spaghetti and a short noodle variety. Using macaroni as her second sort, she chose to make this cardboard box a little less lengthy than the other.
The two packets thus take on slightly different appearances, but they're well associated thanks to the consistency of typeface and the same graphic patterns that encompass each one. Fluid lines and bold colors have a freshness meant to entice 17- to 25-year-olds. Even the name that brands iPates Pasta packaging has been chosen as a pop culture reference one may recognize from Apple electronic products.