If you got a call from a granny call centre telling you to put on a sweater, how would you say no?
That's the frankly hilarious angle the World Wildlife Fund (WWF) is taking in their campaign to get Canadians to lower their thermostats for National Sweater Day. Instead, the campaign has grannies calling people up telling them to put on that nice sweater they made instead of keeping the heat up. According to the WWF, if all Canadians lowered their thermostats by two degrees, it would save four megatons of green house gas emissions.
There's nothing like a guilt trip from a granny call centre to not only get a sweater on your shoulders, but also to do some good for the environment. You go grannies!
What's Driving This Trend
- Guilt-tripping Advertising
- Using guilt or humor in advertising to motivate consumers to take action.
- Environmental Awareness Campaigns
- Using creative campaigns to inspire individuals to make eco-friendly choices.
- Behavioral Nudging
- Influencing people's behavior through gentle persuasion or reminders.
Who This Affects Most
- Advertising
- Opportunity for creative agencies to develop guilt-based advertising strategies.
- Environmental Organizations
- Chance for environmental groups to employ unique campaigns that resonate with the public.
- Consumer Behavior
- Potential for businesses to nudge customers towards more sustainable choices through clever messaging.
