From Ageless Underwear Ads to Iconic Elderly Style Covers
Laura McQuarrie — March 5, 2014 — Marketing
These senior fashion campaigns use elderly models to market clothing targeted towards a much younger audience, proving that youthfulness comes from attitude more than one's appearance or elasticity of skin.
Three notable and recent campaigns that star elderly models include Mary-Kate and Ashley Olsen’s pre-Fall 2014 lookbook for The Row, ads for Karen Walker’s 2013 line of sunglasses and American Apparel’s feature of 62-year-old model Jacky O’Shaughnessy, who boldly states that "sexy has no expiry date."
These models gracefully flaunt their ages and rock chic gray hair, redefining beauty in the fashion industry. It’s no wonder that several trendsetting celebs and style bloggers in their mid 20s have been known to temporarily dye their hair gray as well.
Three notable and recent campaigns that star elderly models include Mary-Kate and Ashley Olsen’s pre-Fall 2014 lookbook for The Row, ads for Karen Walker’s 2013 line of sunglasses and American Apparel’s feature of 62-year-old model Jacky O’Shaughnessy, who boldly states that "sexy has no expiry date."
These models gracefully flaunt their ages and rock chic gray hair, redefining beauty in the fashion industry. It’s no wonder that several trendsetting celebs and style bloggers in their mid 20s have been known to temporarily dye their hair gray as well.
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