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26 Sophisticated Senior Fashion Ads

From Ageless Underwear Ads to Iconic Elderly Style Covers

— March 5, 2014 — Marketing
These senior fashion campaigns use elderly models to market clothing targeted towards a much younger audience, proving that youthfulness comes from attitude more than one's appearance or elasticity of skin.

Three notable and recent campaigns that star elderly models include Mary-Kate and Ashley Olsen’s pre-Fall 2014 lookbook for The Row, ads for Karen Walker’s 2013 line of sunglasses and American Apparel’s feature of 62-year-old model Jacky O’Shaughnessy, who boldly states that "sexy has no expiry date."

These models gracefully flaunt their ages and rock chic gray hair, redefining beauty in the fashion industry. It’s no wonder that several trendsetting celebs and style bloggers in their mid 20s have been known to temporarily dye their hair gray as well.
6.4
Score
Popularity
Activity
Freshness
26
Elderly Vanguard Videos (UPDATE)
Elderly Vanguard Videos (UPDATE)
The Dazed & Confused Novemeber 2012 Issue Features Iris Apfel
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25
Age-Defying Fashionistas
Age-Defying Fashionistas
Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary
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24
Iconic Elderly Style Covers
Iconic Elderly Style Covers
The Iris Apfel Dazed & Confused November 2012 Feature is Eccentric
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23
Superhero Seniors (UPDATE)
Superhero Seniors (UPDATE)
This Sacha Goldberger Mamika 2 Series Showcases Senior Heroes
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22
Stunning Senior Celebritorials
Stunning Senior Celebritorials
The Jane Fonda Harper's Bazaar Photoshoot is Mind-Blowing
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21
Style-Stalked Seniors
Style-Stalked Seniors
Sicily is the Most Fashionable Town in this Charming Video
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20
Chic Elder-Inspired Lookbooks
Chic Elder-Inspired Lookbooks
The Wildfox Resort 2013 Collection Focuses on Granny's Closet
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19
Famous Fatherly Photoshoots
Famous Fatherly Photoshoots
The Terry Richardson Mom & Dad Book Reveals the Dad behind the Man
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18
Old Models
Old Models
Juicy Couture's New Image
<
17
Classically Mature Model Lookbooks
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
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16
Seniors in Fashion Ads
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
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15
Eccentric Eldertography
Eccentric Eldertography
Jean-Francois Aloisi Sees Beauty in Age
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14
Seniors on the Catwalk (Again)
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
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13
Granny-Modeled Sunglasses
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
<
12
Ageless Underwear Ads
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
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11
Elderly Modeling
Elderly Modeling
Lars Botten Captures the Sparkle in Old and Young
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10
Coffee Filter Fashion
Coffee Filter Fashion
Prom Dress Made from Java Machine Discards
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9
Stylish Seniors
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
<
8
Eccentric Elderly Fashion
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
<
7
Rebellious Senior Fashion
Rebellious Senior Fashion
Fanny Karst Creates Looks for the Hip Grannies
<
6
Gangster Grandparent Photography
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
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5
Inkmaster Editorials
Inkmaster Editorials
Inked Girl Eva Huber Proves that Tattoo Artists Can Be Hot Too
<
4
Seniors on the Catwalk
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
<
3
Urban Granny Style Spreads
Urban Granny Style Spreads
'Senior Citizens' by Baldovino Barani for SCMP January 2012
<
2
Senior Supermodels
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
<
1
Nude Senior Spreads
Nude Senior Spreads
The Helen Mirren Juergen Teller Photos Prove That 60 Plus is Golden
<