27-year-old Ari Cohen respects his elders so much that he has created a blog to document their impeccable taste in clothing. While the fashion elite in New York are usually thought of as youth, Cohen's blog proves that just because your hair goes grey, doesn't mean your fashion sense expires.
The blog entitled, 'Advanced Style' is a refreshingly mature take on fashion photoblogs.
Implications - Fashion is just as much for seniors as it is for the younger crowd. Brands often market to a younger demographic in hopes of making themselves appear hip, cool and current. While that's fine, they should also focus on the elderly market to promote a friendly image in which the products are accessible to all.
Why This Trend Is Growing
- Elderly-focused Fashion
- The fashion industry should consider creating clothing lines specifically designed for the elderly market.
- Age-inclusive Marketing
- Brands should broaden their marketing focus to include older consumers, showcasing that their products are for everyone regardless of age.
- Mature Fashion Blogging
- There is an opportunity for more fashion bloggers to showcase the unique style and fashion sense of older individuals.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers should consider expanding their product lines to include clothing for the elderly market and promote a welcoming shopping experience for older consumers.
- Marketing and Advertising
- Marketing and advertising agencies should focus on inclusive advertising campaigns that feature models of all ages and promote products for a diverse customer base.
- Blogging and Social Media
- There is an opportunity for more bloggers and influencers to highlight fashion for older individuals and create content that resonates with this audience.
