Juicy Couture's New Image

 - Oct 1, 2006   Updated: Jun 2 2011
References: adrants
Juicy Couture released its latest ad campaign, which features a number of older women as models. Ad Rants descrives the woman as having "cotton candy" hair, and suggests that this is an attempt to save money by using old models. I think it's an innovative approach to getting buzz advertising and that the older ladies make the ad vibrant and fun.

Implications - With western society being so heavily infiltrated by advertising, it's difficult for consumers to discern which advertisements to pay attention to. Ad campaigns like this one successfully catch the viewers eye by using shock factor tactics and unusual images. Companies who are eager to stand out against their competitors should utilize shock factor advertising techniques to their advantage.