The "most fashionable town in the world" video attempts to articulate the flexible and liquid concept of fashion by showing some style-savvy Sicilian senior citizens.
The “cool” capacity of the senior population does exist and the video only revisits this often neglected aspect of seniority. Furthermore, the restructured concept of fashion is playfully incorporated into a documentary format of the video promoting a new Sicilian identity, freed from stereotypes and old interpretations.
Implications - Now, it's hard to see these stylish older folks and not be disgusted with this generation of slobs and unkempt dressers. These guys put the 'school' in old-school.