Some of the most circulated September 2015 branding news includes the launch of new products and redesigns from big brands like McDonald's, Jif Peanut Butter and General Mills. In the spirit of this playful attitude large companies are adopting, smaller brands are following suit with equally experimental ideas.
Beyond packaging being a means to contain a product, it is being used as a tool for storytelling and interacting with consumers. One of the most fun examples of this is the summer designs for Yakult's drinks—once the outer layer of plastic has been removed, the branded bottle appears to be wearing a bathing suit.
In order to reiterate the importance of color in some of the most well-known logos, designer Paula Rúpolo and Designmantic separately created projects that explore how a simple color change can completely change the way a brand is perceived.
Top 100 Branding Concepts in September
From Color-Swapped Brand Logos to Storytelling Beer Labels:
Laura McQuarrie — Sep 30, 2015 — Marketing
100
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
99
Chic French Bakery Branding
Boulangerie 41 is a French Patisserie Located in Mexico
98
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
97
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
96
Fashionable Water Bar Menus
The Cultish Colette Water Bar Has a Menu of Over 100 Waters
95
Mobile Bread Boutiques
Pump Street Bakery's Food Truck Offers Meals On the Go
94
Pressure-Sensitive Beer Labels
Oculto Beer's Labels Feature Color-Changing Thermostatic Ink
93
Sophisticated Skincare Brands
Moreish is a Luxury Skincare Range from New Zealand
92
Book-Shaped Business Cards
These Business Cards Cleverly Reflect the Company's Product
91
Empowering Beauty Campaigns
This Avon Ad Features Employees and Brand Ambassadors of All Ages
90
Monogrammed Bakery Branding
Kromka Polish Bakery's Brand Identity Highlights Vivid Typography
89
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
88
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
87
Re-Colored Iconic Logos
This Infographic Reveals Logos Using the Color Theory Color
86
Remixed Restaurant Packaging
Yael Weiser Remixes Traditional McDonald's Branding With Blue Hues
85
Rustic Cat Food Packaging
Orijen's Cat Food Packaging Showcases the Products' Nutritional Value
84
Sustainable Pet Food Packaging
Honest Kitchen's Packaging Won a Petfood 2.0 Innovation Award
83
Revived Anniversary Fashions
Designer Alexander Wang Reintroduces Pieces from the Last Decade
82
Whimsical Salmon Packaging
This Salmon Packaging Concept Adds an Elegant, Mythical Touch
81
3D Detergent Labels
This Packaging for Unilever Detergent is Infused with Whimsical 3D Elements
80
Futuristic Neon Lookbooks
This Psychedelic Clothing Line Has Florescent Colors Atop Black Fabrics
79
Labeled Typography Packaging
The Kitchen's Prepared Meals Use Minimalist Icons, Colors & Texts
78
Sleek Milk Bottle Designs
This Stylish Milk Packaging for MILKO Brand is Perfectly Modern
77
Sport Luxe Skincare Brands
MUSQ Natural Cosmetics is a Skincare Line Boasting Timeless Design
76
Granulated Makeup Packaging
These Cosmetic Labels Use a Sugar-Mimicking Geometric Pattern
75
Color-Swapped Brand Logos
Paula Rúpolo Swaps the Coloring of Competitive Brands
74
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
73
Popular Peanut Butter Bars
Peanut Butter Brand Jif Has Expanded to Offer Pre-Packaged Granola Bars
72
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
71
Rustic Bakery Branding
Scott Naauao's Breadshop Brand Identity Features Stamped Details
70
Worldly Noodle Cup Branding
BOL is a Brand of Authentic, Travel-Inspired Veggie and Noodle Pots
69
Hip-Hop-Inspired Comics
These Variant Covers by Marvel Pay Tribute to Iconic Rap Albums
68
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
67
Infidelity-Inspired Beer Ads
'Boca Maldita' is a Bold Brazilian Beer with an Audacious Ad Campaign
66
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
65
Earthy Old World Fragrances
FIELE FRAGRANCES is a Line of Luxurious Artisanal Perfumes
64
Alchemist Coffee Shop Branding
Estudio Yeyé's Almanegra Brand Identity Features Vintage Accents
63
Punk Pet Packaging
These Alternative Pet Products Embrace Heavy Music and Tattoo Culture
62
Clinical Cosmetics Branding
Boine Clinic's Brand Identity is Translated with Minimalist Imagery
61
Vino Snack Packs
These Single-Serve Wine Glasses Come with a Sweet or Salty Snack Inside
60
Artistic Golden Brand Makeovers
This Photo Series Takes 'Gold Edition' Marketing to the Extreme
59
Celebratory Beer Branding
This Beer Company Celebrates Its Anniversary with a Brand New Brew
58
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
57
Skyscape Wine Bottles
These Colorful Wine Bottle Designs Mimic the Look of the Northern Lights
56
Emotive Hispanic Campaigns
This Heartwarming Kraft Singles Ad Tells the Story of Two Young Girls
55
Cereal-Inspired Wheat Beers
This Craft Brewery Beer is Branded with the Iconic Wheaties Logo
54
Farmyard Chip Packages
These Judex Chips are Packaged in Rustic Wheat-Decorated Bags
53
Infinite Fast Food Ads
The Latest McDonald's Billboard Promises Endless Drink Refreshment
52
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
51
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
50
Die-Cut Juice Labels
The Jamu Kitchen's Turmeric Juice Boasts Inner & Outer Beauty Benefits
49
Doodled Deli Branding
Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations
48
Holographic Beer Boxes
The Branding for Hoptical Illusion Uses 3D Holographic Film
47
Whimsical Malt Coffee Packaging
This Coffee Branding Boasts Poetic, Dreamy Typography
46
Raw Juice Labratory Branding
ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
45
Rustic Sandwich Shop Branding
327 CREATIVE STUDIO's Brand Identity Project Embodies Quality
44
Rebranded Fashion Events
The IMG Fashion Week Logo Gets a Sleek and Sophisticated Makeover
43
Opulent Caviar Skincare
The New Skin Caviar Cream Can be Purchased in a Crystal Goblet
42
Scandinavian Bakery Rebrands
These Packaging Designs for Pågen Bakery Features Vivid Doodles
41
Malaria-Combating Gins
This Cinchona-Flavored Gin Will Donate Its Proceeds to 'Malaria No More UK'
40
Earthy Restaurant Branding
Botanica's Brand Identity Boasts Eco-Friendly Design Elements
39
Hidden Icon Shampoo Branding
The Re-Branding of Batiste Infuses Colorfully Whimsical Hidden Icons
38
Tourism-Boosting City Branding
Victoria's New Logo Makeover Encourages Tourism in Australia
37
Feminized Cocktail Labels
The North Cocktail Beverages are Labeled with Elegant Feminine Writing
36
Floral Sports Apparel
The Future Athletics Fashion Collaboration Unites Volcom, New Era & Tilly's
35
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
34
Recycled Clothing Initiatives
H&M's New Global Change Award is in Honor Reclaimed Fashion Actions
33
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
32
Colorful Ice Cream Rebranding
The Premier Is Packaging Focuses on Enhancing Flavor Through Color
31
Gourmet S'more Kits
This Upscale Campfire Snack Kit Features Fresh Crackers & Vanilla Marshmallows
30
Monster-Labeled Sauce Packets
These Sauces are Decorated with the Monster You Become when Hungry
29
Remixed Geometric Sodas
These Redesigned Diet 7Up Cans Boasts Angular Patterns and Pastel Colors
28
Neon Beer Packaging
The Vibrant Labels for Bee Beer Feature Bold Purple & Bright Turquoise
27
Minimalist Juice Packaging
The JuCLEANSE Simple Branding Emphasizes the No-Frills Ingredients
26
Minimalist Anti-Aging Ads
This Olay Ad Features Katie Holmes Looking Fresh-Faced and Natural
25
Ornate Bread Bags
This South African Bread Branding Features Traditional Art Motifs
24
Gender-Neutral Store Branding
Target Redesigned its Store Layouts to Decrease Gender Stereotyping
23
Tuscan Delicatessen Branding
This Dynamic Packaging Scheme is for a Specialty Food Shop in Tuscany
22
Artist-Inspired Cosmetics
This Vibrant Cosmetics Collection Features Fun Colors and Quirky Designs
21
Mythological Beer Branding
This Craft Beer Uses Symbolic Creatures to Label Each Bottle
20
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
19
Emotional Wine Labels
The Carpe Diem Wine Branding Features Emotional Portrait Imagery
18
Playful Apple Pie Labels
The Labels for Nanna's Baked Pies Use Cartoon Apples and Cursive Writing
17
Classical Smoked Meat Branding
This British Smoked Salmon Brand Boasts Artistic Packaging
16
Sneaker Tote Bags
These Cosmetic Bags from Adidas Carry All of a Runner's Essentials
15
Grassy Typography Labels
This Natural Brand of Pain Relievers Features Foliage-Inspired Font
14
Pictorial Popcorn Packets
This Microwave Popcorn Packaging Uses Food Images to Show Flavors
13
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
12
Meat-Themed Soccer Jerseys
A Spanish Soccer Team Has Unusual Ham-Covered Uniforms
11
Eyecatching Hardware Branding
This Branding Scheme Brings Together Rustic and Modern Colors
10
Musical Whiskey Deliveries
This Service Provides Quality Liquor Via Frank Sinatra Impersonators
9
Typographic Furniture Ads
This Fun IKEA Ad Promotes the Company's Storage Solutions
8
Ribbon-Wrapped Sausages
These Meats are Packed in Boxes & Sealed with a Bow-Like Label
7
Family-Inclusive Footwear
The Blue Boot Line of Timerlands is Promoted with a Family Image Series
6
Youthful Crisps Packaging
London Crisp Co Boasts Hip, Brightly Colored Chip Branding
5
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
4
Cardboard-Boxed Pasta
The Tavola Pasta is Packaged in Recyclable Boxes & Labeled with White Text
3
Burglar-Branded Beer
This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots
2
Tea-Preserving Wooden Boxes
This Elegant Box Holds Tea Bow's Products and Unwrapped Teabags
1
Whimsical Frozen Desserts Brands
This Frozen Desserts Brand Boasts a Renewed Brand Identity
Related Ideas
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Gothic MOD Photography
Design Scene's 'C’est Chique' Editorial Blends Edgy and Feminine Elements
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
Food Truck Fashion Boutiques
The Ardillas United Brand Converted a Doritos Truck to a Mobile Shop
Mobile Bread Boutiques
Pump Street Bakery's Food Truck Offers Meals On the Go
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
Sophisticated Skincare Brands
Moreish is a Luxury Skincare Range from New Zealand
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
Monogrammed Bakery Branding
Kromka Polish Bakery's Brand Identity Highlights Vivid Typography
Photorealistic Female Portraits
This Artist Paints Close-Up Portraits of Realistic Looking Women
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
Remixed Restaurant Packaging
Yael Weiser Remixes Traditional McDonald's Branding With Blue Hues
Scotch Egg Burgers
London-Based Food Truck Say Yes! Burger is Offering Two Bun-Replacing Options
PVC Dress Collections
Pop Gallery's Transparent Garments are Made With Flexible Plastic
Maze-Like Child Boutiques
The 'Kindo' Store Combines a Sense of Play with High-End Clothing
Revived Anniversary Fashions
Designer Alexander Wang Reintroduces Pieces from the Last Decade
Effortless Active Shorts
ADAY's Active Combine Sports Performance with Easy Street Style
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Rustic Bakery Branding
Scott Naauao's Breadshop Brand Identity Features Stamped Details
Glass-Encased Pastry Displays
NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Monochromatic Timepiece Ads
This Artist Promotes Watches by Placing Them in Solid-Colored Spaces
Punk Pet Packaging
These Alternative Pet Products Embrace Heavy Music and Tattoo Culture
Cereal-Inspired Wheat Beers
This Craft Brewery Beer is Branded with the Iconic Wheaties Logo
Smokey Smoothie Cocktails
This Boozy Blended Peach Drink Features Notes of Honey and Whiskey
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
Die-Cut Juice Labels
The Jamu Kitchen's Turmeric Juice Boasts Inner & Outer Beauty Benefits
Fall Fashion Pop-Ups
Landmark Atrium's Gucci Pop-Up Shop Features Luxe Autumnal Staples
Protein-Packed Cookies
The 'Perfect Cookie' is an Energy Bar Disguised as a Baked Good
Holographic Beer Boxes
The Branding for Hoptical Illusion Uses 3D Holographic Film
Tea-Inspired Ice Cream
This Ice Cream Parlor Celebrates Afternoon Tea Week with Rich New Flavors
Cozy Menswear Collections
J.W. Anderson's Latest Wrong Weather Range Boasts Luxe Outerwear
Targeted Anti-Aging Lasers
Tria's Age-Defying Eye Wrinkle Correcting Laser Grants a Youthful Look
Avocado Breakfast Sandwiches
This Healthy English Muffin Sandwich Features Creamy Avocado
Celebrity Fashion Book Covers
Lady Gaga Displays Edgy Style while Fronting the CR Fashion Book
Puffed Ice Cream Cones
These Unusual Ice Cream Cones are Based on a Hong Kong Street Snack
Matcha Mint Skin Care
This Cucumber and Green Tea Face Mask Contains Powerful Anti-Oxidants
Suit-Inspired Shoes
The KD8 Suit Shoe Celebrates Kevin Durant's MVP Suit
Tourism-Boosting City Branding
Victoria's New Logo Makeover Encourages Tourism in Australia
Visual Vodka-Recognition Apps
Select Absolut Vodka Bottles Feature Shazam to Unlock New Content
Milk Bottle Speakers
These LG Speakers Feature a 360 Degree Audio Range
Homemade Chocolate Coffee Exfoliants
This Nice Smelling DIY Face Scrub Gets Rid of Dead Skin Cells
Androgynous Businesswoman Collections
Hillier Bartley's Fashion Line Features Posh Tailoring
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Bottled Tea Cappuccinos
The 'Teappuccino' is a New Argo Tea Drink Made with Milk and Spice Blends
Banana-Flavored Water
Elmhurst Naturals' Banana Water is Prepared with a Fruit Concentrate
Bandage-Covered Graphic Tees
Inu Inu's Band-Aid Tee is a Perfect Ironic Summer Shirt
Celestial Soccer Jerseys
The Manchester City Away Kit
Remixed Geometric Sodas
These Redesigned Diet 7Up Cans Boasts Angular Patterns and Pastel Colors
Nostalgic Cookie Treats
These Limited Edition Brownie Batter Oreos Pair Chocolate with Chocolate
Mountainous Chocolate Labels
This Australian Chocolate Bar is Packaged with Illustrated Scenery
Tuscan Delicatessen Branding
This Dynamic Packaging Scheme is for a Specialty Food Shop in Tuscany
Playful Breakfast Necklaces
This Adorable Statement Accessory Promotes a Healthy Fashion Lifestyle
Rebranded Discount Platforms
Groupon India Becomes Nearbuy in an Effort to Grow its Mobile Market
Fashionable Space Suits
The Mars Odyssey Space Suit is What You Need for a Chic Space Adventure
Hot Sauce-Themed Restaurants
This Fiery New Restaurant is the Perfect Option for Spice Fans
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
Emotional Wine Labels
The Carpe Diem Wine Branding Features Emotional Portrait Imagery
Flight Amenity Kits
Air Berlin Flights to Germany Provides Passengers with Wunderkind Kits
Classical Smoked Meat Branding
This British Smoked Salmon Brand Boasts Artistic Packaging
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
Stacked S'mores Flapjacks
This Super Sweet Pancakes Recipe Makes the Breakfast of Campions
Graphic Bird Seed Branding
Hungry Bird's Specialty Seed Packaging Boasts Illustrated Elements
Rebranded Fashion E-Commerce Sites
The Tanya Taylor Site Lets Customers Shop Looks from the Runway
Redesigned Award Show Trophies
Designer Jeremy Scott Gives MTV's Moonman a Modern Makeover
Sparkling Watermelon Cocktails
This Watermelon Punch is the Perfect Way to Say Goodbye to Summer
Textured Reptilian Sneakers
The 'Stan Smith' Sneaker by adidas Gets a Reptilian Print Makeover
Chocolatey Coconut Coffees
These Homemade Ice Coffees are Made with White Chocolate
Dapper Pet Accessory Branding
The Dandy Pet Accessories Feature Unique Patterns and Colors
Upscale Water Tastings
Ray's and Stark Bar Features an Extensive Water Menu with 40 Varieities
Edible Facial Treatments
The Homemade Brightening Mask From Kale & Caramel is Also Soothing
Sweet Lychee-Flavored Pies
This Unusual Fried Pie is Filled with Pieces of Tropical Fruit
Lobster-Topped Burgers
This Unusual Burger Puts a Fresh Twist on Traditional Surf and Turf
Fashion-Forward Shower Caps
This Stylish Bath Accessory Helps to Keep Hair Dry in the Shower
Practical Avian Backpacks
The EcoZoo Owl Bag Stores School Supplies in Style
Size-Inclusive Celebrity Fashions
Melissa McCarthy's Clothing Line with Seven7 Has Sizes 4 to 28
Playful Carnival Lookbooks
The Latest 40s & Shorties Lookbook Takes Place at a Fun Fair
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Tea-Preserving Wooden Boxes
This Elegant Box Holds Tea Bow's Products and Unwrapped Teabags
Pumpkin-Flavored Cereals
Kellogg's Delicious New Breakfast Dish is Perfect for Autumn
Leather Sleep Masks
Bottega Veneta Released a Luxury Sleep Mask for Sweet Dreams
Whimsical Frozen Desserts Brands
This Frozen Desserts Brand Boasts a Renewed Brand Identity
Temperature-Controlled Wines
Nobilo's Sauvignon Blanc is a Carefully Prepared New Zealand Wine
Customizable Cartoon Snacks
These Twinkie Minion Treats Celebrate Valentine's Day Festivities
Ramen-Topped Caramel Brownies
This Unconventional Brownies Recipe is Drizzled with Whiskey Caramel
Personalized Dog Food Packaging
Purina Lets You Place Your Dog's Photo on the Packaging
Detoxing Chocolate Smoothies
This Homemade Fitness Drink is Ideal for Adding Protein to Your Diet
Sugar Plum Margaritas
This Transitional Plum Cocktail Bridges the Gap Between Summer and Fall
Guitar-Labeled Cocktails
These Ready to Drink Beverages Feature an All White Guitar Silhouette
Glossy Pet Food Packaging
BIXBI's Nutritious Pet Treats Come In Eye-Catching Packaging
Botanical Cocktail Sodas
Q Drinks' Line of Carbonated Beverages is Ideal for Creating Mixed Drinks
Plum Kombucha Cocktails
This Boozy Ginger Plum Beverage is Lightly Effervescent and Heals the Gut
Elegant Meal-Flavored Chips
Aldi Uses Gourmet Dinner Images to Promote Lavish Potato Chip Flavors
Bagel Ice Cream Sandwiches
This Unusual Bagel and Ice Cream Combo is Enough to Beat the Heat
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
Ramen-Infused Ice Cream
This Frozen Dessert is Flavored with the Taste of Instant Noodles
Tropical Summer Cocktails
The Cilantro Pineapple Cocktail Puts a Seasonal Spin on the Moscow Mule
Homemade Noodle Ice Cream
This Savory Ice Cream is Made Using Ramen and Veggie Toppings
Bird-Adorned Beer Labels
This Elegant Bird Art Represents Stony Creek Brewery's Seasonal Brews
Discount Drink Apps
This McDonald's App Provides Consumers with Loyalty Program Benefits
Botanical Guide Apps
Leafsnap Helps Nature Lovers Identify Leaf and Plant Species
Outlined Sneaker Ads
The Yeezy Boost 350 'Black' Makes a Stylish Film Debut
Revamped Comfort Food Labels
The Recent Kraft Dinner Rebranding Adopts the 'KD' Name
Cereal-Encrusted Pies
This Easy Ice Cream Pie Features a Rice Krispies Crust
Frozen Rhubarb Desserts
Pastry Affair's Raspberry Rhubarb Sorbet Blends Taste With Nutrition
Refreshed Insurance Branding
The Hallmark Financial Services Website Highlights Industry Expertise
Piquant Jalapeno Margaritas
These Spicy Cocktails Up the Heat with Fiery Peppers and Orange Juice
Citrusy Olive Oil Desserts
These Homemade Orange Cupcakes Feature Lemon-Infused Olive Oil