Oculto beer is a mysterious product, launched by Anheuser Busch InBev, that features a label as mysterious as the word 'Oculto' itself, which means 'hidden' in Spanish.
The Oculto beer's front label uses a tactile ink and black light inks to make the experience of looking at, grabbing and drinking the beer a multisensory one.
The black label features a thermochromic ink which changes color depending on the temperature. At room temperature, the labels show off blue agave leaves. When cold, the design changes and a pair of eyes are revealed.
Printed on pressure-sensitive labels, the design features the eyes on the rear label, while an optical brightener and foiling effects further add to the allure of the label. Ultimately, this label is designed to make the action of sipping beer about more than just the taste and the buzz -- it's a full-on multisensory experience designed to stimulate.
Pressure-Sensitive Beer Labels
More Stats +/-
Pinup Girl Beer Labels
Numerical Beer Branding
Cereal-Inspired Wheat Beers
Anthropomorphic Beer Logos
Monstrous Beer Labels
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.