Danish designer Martin Klein has created a new line of packaging for the popular ice cream brand Premier Is. The new packaging focuses on creating emphasis on the ice cream bars' flavor and aesthetic through minimalistic design, color and white spacing.
Premier Is is a Danish ice cream brand known for using wholesome ingredients to create amazing flavor and richly colored ice cream hues. Klein's designs beautifully reflect this with brand new ice cream bar boxes. The boxes are slim and rectangular and features a color scheme inspired by the particular flavor. For example, a citrus-based green popsicle with a dark chocolate tip comes in a box that is half light green and half white. As the packaging colors reflect the flavors, the design also is clean and minimalist with little text. This leaves room for the graphics to showcase the product and entice the viewer.