Strømme Throndsen Design created these feminized cocktail labels to represent North Cocktail's uniquely elegant brand. There are two styles of cocktail flavors, the White Mojito Raspberry flavor, which uses pink labeling and the the White Blueberry Cosmo flavor, which uses blue labeling. Each bottle is clear and contains a full wrap-around label.
The elegant labels are simple with clear backgrounds and colorful text. The minimalist designs present the brand's name, the cocktail flavor and a tiny logo of a fox at the bottom.
Each label takes advantage of the vast white space available by incorporating large easy-to-read lettering contrasted with whimsical cursive text. In addition to the simple labels, each bottle is topped with a color-coordinated lid that matches the color of the feminized typography.
What's Driving This Trend
- Feminized Typography
- The use of elegant and whimsical cursive text in cocktail labels presents an opportunity for brands to create a feminine and visually appealing product.
- Minimalist Design
- The incorporation of clear backgrounds and large, easy-to-read lettering in cocktail labels allows for a sleek and modern aesthetic that appeals to consumers.
- Color-coordinated Packaging
- Matching the color of the typography with the color of the lid on cocktail bottles provides a cohesive and visually pleasing packaging design.
Who This Affects Most
- Beverage Industry
- Beverage brands can innovate their packaging by incorporating feminized typography and minimalist design to create a differentiated product that resonates with consumers.
- Design Industry
- Design agencies can explore opportunities to create elegant and minimalist label designs with feminized typography for clients in the beverage industry.
- Gifting Industry
- Companies in the gifting industry can leverage the trend of color-coordinated packaging to create visually appealing gift sets featuring cocktail bottles with matching lids.
