Honest Kitchen is an all-natural dog and cat food brand that received an Innovation Award from Petfood 2.0 for its new sustainable packaging. The packaging is made of completely recyclable, post-consumer materials.
The company joined forces with artist Natalya Zahn and San Diego-based innovation and design consultancy Bulldog Drummond to come up with the new packaging and look. This human grade pet food packaging features hand-painted artwork of the various whole-food ingredients. Also plain to see are shadowed versions of Honest Kitchen employees' pets. The end result is a package that loosely inspired by breakfast cereal packaging but with a pet-friendly twist.
This Honest Kitchen packaging revamp well and truly proves that pet food packaging can be sustainably produced without sacrificing on functionality or intuitiveness for consumers.
Sustainable Pet Food Packaging
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