Honest Kitchen is an all-natural dog and cat food brand that received an Innovation Award from Petfood 2.0 for its new sustainable packaging. The packaging is made of completely recyclable, post-consumer materials.
The company joined forces with artist Natalya Zahn and San Diego-based innovation and design consultancy Bulldog Drummond to come up with the new packaging and look. This human grade pet food packaging features hand-painted artwork of the various whole-food ingredients. Also plain to see are shadowed versions of Honest Kitchen employees' pets. The end result is a package that loosely inspired by breakfast cereal packaging but with a pet-friendly twist.
This Honest Kitchen packaging revamp well and truly proves that pet food packaging can be sustainably produced without sacrificing on functionality or intuitiveness for consumers.