Malt coffee brand Bueno de Alegoría boasts delightful, whimsical branding created by Chapter agency. The brand is based in Monterrey, Mexico and is infused with a mysterious sense of wonder afforded by the carefree font and plethora of greenery in the promotional images.
Almost every piece in the packaging range is made from a different material, adding a sensorial element to the overall branding scheme. Included in the selection by Chapter is a glass cold brew bottle, paper and plastic coffee bean pouches, an aluminum tin and paper business cards.
Notably, Bueno de Alegoría is billed as the first specialty coffee brand in Mexico. Accordingly, the new brand's visual identity is designed to entice and present allure to consumers in order to highlight the difference between the product and regular coffee.
Key Themes Behind This Trend
- Whimsical Packaging
- Opportunity for creating enchanting and imaginative packaging designs that evoke a sense of wonder for various products.
- Sensorial Branding
- Potential for incorporating different materials and textures in packaging to create a multisensory brand experience.
- Specialty Coffee Brands
- Growing market for specialty coffee brands that offer unique and high-quality products, providing an opportunity for differentiation and premium positioning.
Where This Applies
- Beverage Packaging
- Developing novel packaging solutions for beverages, leveraging whimsical designs, and sensorial elements to enhance the consumer experience.
- Graphic Design
- Exploring creative typography and visual elements to create captivating branding for various industries, from food and beverages to fashion and cosmetics.
- Coffee Industry
- Fostering the growth of specialty coffee brands and promoting the uniqueness of their products through differentiated branding and marketing strategies.
