This epic campfire-inspired pancakes recipe is about to totally change how you enjoy breakfast. Created by BuzzFeed staff members Christine Byrne and John Gara, the s'mores pancakes are the latest iteration of the camping confection that is currently sweeping the nation. If you can have s'more-themed Pop Tarts and waffles, it was only a matter of time before someone tried to incorporate graham cracker, chocolate and marshmallows with flapjacks.
To try this easy s'mores pancakes recipe on your own, you will need Bisquick (or similar) pancake mix, graham crackers, marshmallow fluff, chocolate chips, milk and an egg. You can also use your own favorite pancake recipe. After basically sandwiching s'more ingredients in between hot cakes, you can top the short stack off with more.
What's Driving This Trend
- Campfire-inspired Food
- There is an opportunity for restaurants and food brands to incorporate campfire-themed foods into their menus such as s'mores pancakes.
- Breakfast Reinvention
- Innovative breakfast recipes such as s'mores pancakes could lead to the reinvention of the traditional breakfast food market.
- DIY Breakfast Recipes
- With the rise of food bloggers and social media influencers, easy-to-follow DIY breakfast recipes like s'mores pancakes can gain immense popularity and create a new sub-industry centered around making 'instagram-worthy' breakfasts.
Who This Affects Most
- Restaurant Industry
- Restaurants could capitalize on the popularity of campfire-inspired foods and incorporate them into their menus to attract a wider customer base.
- Food and Beverage Industry
- The craze for reinventing traditional breakfast foods and the emergence of DIY breakfast recipes could create a whole new sub-industry in the food and beverage industry to cater to this trend.
- Social Media Industry
- The rising trend of social media food bloggers and influencers could lead to the creation of a new industry centered around creating viral DIY breakfast recipes like s'mores pancakes and monetizing them through social media marketing.
