Breadshop is a rustic bakery that is beautifully marketed with the help of designer Scott Naauao. His brand identity for the Hawaiian bakery blends vintage and contemporary elements together seamlessly and is reflective of the company's authentic ingredients.
Based in Honolulu, Breadshop prides itself on fresh and locally sourced food items that are elegantly packaged and marketed on the eatery's website. In addition to an elegant web interface, Breadshop also packages its homemade bun and bread products in paper wrappers that are individually stamped and sealed with a branded tape strip.
Though referencing old world and rustic bakery concepts, Scott Naauao markets bread maker Christopher Sy's business in a way that is still visually clean and modern.