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Gourmet S'more Kits

This Upscale Campfire Snack Kit Features Fresh Crackers & Vanilla Marshmallows

— August 19, 2015 — Marketing
Fiasco Gelato created a line of elegantly packaged campfire snack kits that add a gourmet twist to the sweet summer treat. The kits are comprised of freshly baked graham crackers, Cococo Chocolatiers' milk chocolate squares and Fiasco's house-made vanilla bean marshmallows. In addition, the snack kit includes high-end bamboo sticks that are ideal for roasting the marshmallows.

The vanilla bean marshmallows provide consumers with a uniquely flavored gooey treat that sets this kit apart for traditional s'mores. In order to present the kit as the elegant treat that it is, designer Marc Rimmer created a beautiful box package.

The boxes are tan-colored with a black outlined scene of a cozy town. The box features the brand's name and a wrap-around label that presents the name of the kit, the ingredients and the nutritional information. The original kit uses a light blue label, while the gluten-free version uses a green label.
Trend Themes
1. Gourmet Campfire Snacks - The demand for upscale campfire snack kits is rising, creating an opportunity for innovative snack makers to create new, gourmet variations on classic treats.
2. Creative Packaging for Snack Kits - Developing unique and elegantly designed packaging options can set snack kits apart from competitors and appeal to customers who value aesthetics and presentation.
3. Flavored Marshmallows - Creating unique and delicious flavored marshmallows can provide a disruptive innovation opportunity for snack businesses looking to differentiate themselves from traditional s'more kits.
Industry Implications
1. Gourmet Food and Snacks - The rise in demand for gourmet campfire snack kits presents a lucrative opportunity for gourmet food and snack makers to create new and unique products.
2. Packaging and Design - The trend towards creative and unique packaging design for snack kits presents opportunities for packaging and design companies to expand into the food industry.
3. Marshmallow Manufacturing - Creating flavored marshmallows that can be used in upscale snack kits can provide an opportunity for specialized marshmallow manufacturers to enter the gourmet food market.
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