Designer Oscar Bastidas Caracas uses simple branding is his new packaging design for South American juice company jusCLEANSE. The new aesthetic is clean, minimal and extremely simple to emphasize the no-frill ingredients behind the line.
jusCLEANSE is a brand of juices designed to be used as detoxes and cleanses. The beverages are made from wholesome and natural produce including a wide variety of fresh veggies and fruits like watermelon, coconut, mint, celery and apple. To emphasize the natural product, Bastidas created a water bottle style design that reflects convenience and the brand's holistic philosophy. The bottle is clear except for the colorfully contrasting label that simply states the brand name, the juice type and ingredients. The simplicity of the packaging speaks to how consumers are searching for transparent packing when it comes to their food.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to create clean and simple packaging designs that emphasize the natural and organic qualities of their products.
- Transparent Packaging
- Chance to meet consumer demand for transparency by using clear packaging that showcases the product inside and its no-frills ingredients.
- Holistic Branding
- Potential for brands to incorporate holistic philosophy into their packaging design and messaging to appeal to health-conscious consumers.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity to create minimalist and transparent packaging for juices and other beverages, focusing on wholesome and natural ingredients.
- Food Packaging Industry
- Opportunity to develop packaging solutions that provide a clear and straightforward presentation of food products, reflecting the trend towards minimalism and transparency.
- Health and Wellness Industry
- Chance to align packaging design with holistic philosophies and natural ingredients, catering to the needs of health-conscious consumers seeking transparent and clean products.
