Designer Oscar Bastidas Caracas uses simple branding is his new packaging design for South American juice company jusCLEANSE. The new aesthetic is clean, minimal and extremely simple to emphasize the no-frill ingredients behind the line.
jusCLEANSE is a brand of juices designed to be used as detoxes and cleanses. The beverages are made from wholesome and natural produce including a wide variety of fresh veggies and fruits like watermelon, coconut, mint, celery and apple. To emphasize the natural product, Bastidas created a water bottle style design that reflects convenience and the brand's holistic philosophy. The bottle is clear except for the colorfully contrasting label that simply states the brand name, the juice type and ingredients. The simplicity of the packaging speaks to how consumers are searching for transparent packing when it comes to their food.