This new McDonald's app was recently unveiled as a consumer loyalty program. The app has a variety of convenient features that include a discounted drink option. This particular option will provide consumers with a free product after purchasing five McCafe drinks such as coffees and blended beverages. There are other rewards associated with the app that will be generated based on location, weather and time of day.
In addition to the discounted drink services, this app features a store locator and will provide consumers with valuable nutrition information. The nutritional information is designed to guide consumers through a menu-orientated map so they can easily find out specific dietary information.
While the McDonald's app is currently only available in select cities across the United States, the burger joint plans to release it on a global scale in the near future.
Why This Trend Is Growing
- Discounted Drink Apps
- Opportunity for businesses to offer loyalty programs and discounts through mobile apps.
- Location-based Rewards
- Opportunity to leverage location, weather, and time of day data to generate personalized rewards for consumers.
- Nutrition Tracking Apps
- Opportunity to develop apps that provide consumers with nutritional information and guide them through menu options.
Industries Being Reshaped
- Food & Beverage
- Opportunity for restaurants and cafes to implement loyalty programs and offer discounted drinks through mobile apps.
- Technology
- Opportunity for tech companies to develop location-based rewards platforms for various industries.
- Health & Wellness
- Opportunity to create nutrition tracking apps that help consumers make informed dietary choices at restaurants and cafes.
