Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Craft Beer Uses Symbolic Creatures to Label Each Bottle

 - Jul 31, 2015
References: & packagingoftheworld
Designer Dalys Burnes has created the mythology-inspired beer branding for La Mansión Cervecería using symbolic creatures. There are four unique flavors of beer that mimic the ancient story of Inca trilogy.

This story presents the idea that there are three symbolic creatures that represent different levels of existence in the culture of the Incas. There is a condor to represent the heavens, a puma to represent earth and a serpent to represent the world below the earth. Following this format, each beer represents a mythical creature.

The condor is an oatmeal stout, the serpent is a red ale and the puma is a traditional wheat ale. The fourth craft beer represents the original beer from La Mansión Cervecería that ties the entire collection together. Each beer is labeled with the face of a creature that uses a bright and eye-catching color to draw in consumers.