'Response Marketing' designed the new labels for the seasonal beers produced by Stony Creek Brewery, since the brewery recently created three new seasonal brews that required unique and fresh labels.
The new labels feature simple illustrations that focus on images of a bird, as well as images of particular flavor notes contained in each beer. The beers are labeled using a different pair of colors for each flavor. For example, the Sun Juice Belgian Summer Ale is decorated with a green illustrated bird, as well as an orange-colored sun and an image of an orange wedge.
The consistent use of the bird as the Stony Creek Brewery mascot creates a cohesive flow among the three unique beer bottles. In addition, the soft color schemes and etched images allow consumers to connect the brand to each of the different beers.
What's Driving This Trend
- Simplistic Beer Labels
- Creating labels with simple illustrations and focused imagery for beer branding.
- Illustrated Mascot Branding
- Using a consistent mascot design across different products to establish brand identity.
- Color-coded Flavor Differentiation
- Labeling beers with different colors to visually represent their unique flavors.
Who This Affects Most
- Craft Beer
- Craft breweries can adopt simplistic and visually appealing labels to stand out in the competitive beer market.
- Graphic Design
- Graphic designers can explore mascot branding and color-coded labels for various consumer products.
- Beverage Packaging
- Beverage packaging companies can offer customized label options for breweries looking to differentiate their seasonal brews.
