Hardware branding may not sound like it offers a lot of room for creativity, but Behance user Jessica Davey's branding strategy for the fictional company Harrison Hardware shows the possibilities for innovative and meaningful branding in this unique industry.
Davey was challenged to create a branding strategy based on inspiration from a single given object -- a humble nail. She decided to create a branding that added a modern twist to the welcoming feel of an old-school family-owned hardware store.
The resulting hardware branding features liberal use of rustic wood textures that evoke the classic hardware store. However, the brand's envisioned storefront logo also features the use of an eye-catching but not blinding green, with the company name and the words "Since 1954" standing out beautifully in pearl white. In Davey's own words, this hardware branding has "the feel of an old family-owned hardware shop with a modern twist".
Key Themes Behind This Trend
- Rustic Modern Branding
- Create branding strategies that combine rustic aesthetics with modern elements to evoke nostalgia and attract contemporary consumers.
- Meaningful Branding
- Explore innovative branding concepts that tell a story or hold sentimental value to connect with customers on a deeper level.
- Eye-catching Color Palette
- Experiment with bold and captivating color choices to make branding stand out and leave a memorable impression.
Where This Applies
- Hardware Retail
- Hardware stores can embrace rustic modern branding to differentiate themselves and attract a younger, design-conscious demographic.
- Marketing and Advertising
- Marketing and advertising agencies can explore meaningful branding strategies to create emotional connections between brands and consumers.
- Graphic Design
- Graphic designers can utilize eye-catching color palettes to create visually appealing and attention-grabbing branding designs.
