The February 2020 marketing ideas highlight a range of innovative awareness efforts, smart packaging advancements, interactive initiatives, and so much more.
With many consumers often put off by traditional energy drinks because of the high sugar content and artificial flavors, MatchaBar launched a delicious alternative that appeals to the health-conscious. The brand's new Hustle line features an array of all-natural flavors, which have no added sugar. To market the plant-based matcha drinks, the brand launched its New Decade campaign, featuring Diplo and Billie Eilish to appeal to Millennial and Generation Z consumers. MatchaBar is also introducing a sustainable subscription program that aims to offset carbon use by integrating a direct-to-consumer purchasing model.
Another noteworthy campaign comes from Murad, a skincare label, which released 'Retinol For All.' The campaign spotlights the brand's first male ambassador, in response to men's increased interest in skincare. As retinol can act as a powerful anti-aging ingredient that's beneficial to almost all consumers, the campaign aims to gain more attention from a largely untapped demographic.
Top 60 Marketing Ideas in February
From Luxe Fast Food Branding to Reality TV Alcohol Endorsements:
Riley von Niessen — Feb 22, 2020 — Marketing
59
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
58
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
57
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
56
Visually Striking Café Pavilions
This Café Pavilion by Morag Myerscough Has Illusionary Properties
55
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
54
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
53
Short-Form Viral Video Partnerships
Iflix is Teaming Up with TikTok to Stream Short-Form Videos
52
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
51
Next-Gen Vehicle Shopping Concepts
ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020
50
Recyclable Meal Delivery Packaging
The Colpac Stagione Line Includes Three Container Sizes
49
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
48
Non-Alcoholic Beauty Pop-Ups
Benefit's 'Emporeium' Serves Mocktails Inspired by Hydrating Primers
47
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
46
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
45
Traceable Egg Cartons
Vital Farms' Packaging Shares 360-Degree Views of the Family Farm
44
Cheese-Themed Hotels
Cafe Rouge's Cheese Suite Includes a Cheese Hotline Delivery Service
43
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
42
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
41
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
40
Inclusive Skincare Campaigns
Murad's 'Retinol For All' Introduces the Brand's First Male Model
39
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
38
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
37
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
36
Next-Gen Skincare Apps
The New Neutrogena Skin360 App Only Requires a Phone's Camera
35
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
34
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
33
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
32
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
31
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
30
Fortified Coffee Collections
Nestlé Has Unveiled a New Range of Starbucks Products for 2020
29
Resolution-Focused Cannabis Ads
Foray's Campaign Helps Canadians See Cannabis Differently in 2020
28
Gaming Design Contests
PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground
27
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
26
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
25
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
24
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
23
Keto-Friendly Candies
The Smart Sweets Sweet Fish Contain Just Three Grams of Sugar Per Bag
22
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
21
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
20
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
19
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
18
Cannabis-Infused Wellness Tonics
The Tinley Beverage Co. Elixirs and Tonics are Flavorful
17
Mismatched Candy-Themed Sneakers
The TWIX x The Shoe Surgeon Collab Boasts Cookies & Cream Colors
16
Paper Straw-Paired Dairy Products
FrieslandCampina Has Announced a New Packaging Option
15
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
14
Recyclable Frozen Treat Tubs
Northern Bloc Has Introduced New Packaging and a Vegan Flavor
13
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
12
Cinematic Makeup Try-Ons
YouCan Makeup's Interactive Beauty Experiences Shares 'Like a Boss' Looks
11
Dating App Merch Shops
The Hingie Shop By Hinge Sells Merch That Celebrates "Delete Day"
10
AR Social Media Trailers
Paramount Pictures Released a 'Trailer Reaction Lens' on Snapchat
9
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
8
Reality Show Alcohol Endorsments
Smirnoff Seltzer is the Official Drink of the 'The Bachelor'
7
Blended Omega-Rich Plant Milks
Silk DHA Omega-3 Has 50% More Calcium Than Dairy Milk
6
Wallet-Friendly Mexician Bowl Promotions
Taco Cabana Launched the Discounted Bowl Season Promotion
5
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
4
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
3
Mobile-First Conversation Platforms
Community Uses Text Messaging to Connect Celebrities with Fans
2
Chocolate-Centered Streaming Platforms
CremeEggEatertainment Shares Content for Chocolate Lovers
1
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
Related Ideas
Photo-Free Fashion Magazines
The January 2020 Vogue Italia Special Issue Has a Small Footprint
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
Sustainable Cleaning Collections
Ikea's BORSTAD is Design-forward , Taking Cues from Tradition
Decorative Product Mash-Ups
MÜPOLASH Combines IKEA Belgium's Most Instagrammable Products
In-Bra Breast Pumps
The Third-Generation Willow Breast Pump is a Quiet, Discreet Wearable
Wearable Air Purifiers
ible Technology's Airvida Won a CES 2020 Innovation Award
Fast Fashion eCommerce Launches
Forever 21 Launched a Revived Online Store for Customers
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
Brutalist-Channeling Furniture Ranges
Virgil Abloh Boasts Brutalist Furniture for Galerie Kreo
Limited-Edition Rich Chocolates
Ferrero Rocher Unveiled a Valentine's Day Collection of Chocolates
Romantic Slim Bracelets
Daniel Wellington’s I LOVE YOU Bracelet is the Perfect Valentine Gift
Highly Anticipated Sneaker Releases
The OFF-WHITE x Air Jordan 1s are Rumoured to Drop in 2020
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
Valentine's Day E-Commerce Guides
Ahead of the Romantic Holiday, eBay Creates a V-Day Gift Guide
Unconventionally Stylish Basketball Shoes
The New Rendition of the Air Jordan 13s Celebrates CNY
Meditative Light-and-Space Exhibits
James Turrell’s Passage of Light is Shown at Museo Jumex
Alcohol-Free Bars
The BrewDog AF Bar Supports "Drink All You Can Jan"
Plant-Based Sustainable Toothpastes
Colgate Launched Vegan Toothpaste in Recyclable Tubes
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
Immune-Boosting Seasonal Bowls
True Food Kitchen's Winter Immunity Bowl Promotes Good Health
Chinese New Year-Inspired Shoes
The adidas Ultraboost 20 is Accented with an Illustrated Heel
Boozy Botanical Arrangements
Edinburgh Gin’s Botanical Bouquets are Back for Valentine’s Day
Cheese-Themed Hotels
Cafe Rouge's Cheese Suite Includes a Cheese Hotline Delivery Service
New Year-Inspired Streetwear
The Converse Chinese New Year Collection Marks the Year of the Rat
Chinese New Year-Celebrating Sneakers
The New Balance M1500 YOR 'Year of the Rat' Just Launched
Nostalgic Smartphone Gamer Controllers
The 'Clippad' Controller Creates a Handheld Console
Flavorful Ready-to-Drink Iced Teas
Tazo Tea Expands Its Product Range with Three New Iced Teas
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
Celebratory Cartoon-Covered Couture
The Latest Disney x Gucci Collaboration is Playful
Hybrid Antihero Collectible Statues
Sidewshow & PCS Collectibles Boast a 40-Inch Venompool
Car-Free Furniture Stores
This New IKEA Store Accommodates Pedestrians, Cyclists & Commuters
Inclusivity-Promoting eSports Partnerships
MAC Cosmetics Exhibited at Gaming Conference TwitchCon
Romantic Nut Butter Workshops
Pip & Nut is Opening a Love Lab for Valentine's Day
Simplistically Stylish Balance Boards
The Strobel & Walter SW Balance Board S is Design-Conscious
Dry January Beer Cases
The January Dry Pack by Heineken is Filled with Non-alcoholic Beer
Makeup Remover Sticks
Neutrogena's Makeup Remover Eraser Stick Boasts a Clear Gel Formula
Plant-Based Frozen Dessert Ranges
The Alden's Organic Dairy Free Frozen Desserts are Satisfying
Travel-Celebrating Vodka Branding
The Grey Goose City Collection is Travel Retail-Focused
Hot Sauce Delivery Services
The Bespoke Post Scorch Box Delivers Hot Sauce to Your Front Door
Branded Climate Emergency Funds
L’Occitane's Restoration Fund Supports Climate Emergencies
Romantic Printed Memory Books
'Chatbooks' Allows Users to Easily Print Digitally Captured Memories
Imaginative Chocolate Stouts
Vocation Brewery's Golden Ticket Takes Inspiration from Willy Wonka
Boldly Vibrant Mixed-Material Shoes
The Nike x Kyrie Irving Sneakers Celebrate Chinese New Year
Fruity POS Display Contests
The National Mango Board Boasts an Annual Mango Mania Display Contest
Custom Wildfire Jackets
Taylor Stitch to Donate Profits from Three Piston Jacket to Aid Wildfires
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
Pink Chocolate Ice Cream Bars
Magnum's Ruby Minis Feature the Fourth Type of Chocolate
Carbon-Offsetting Coffees
Zero Carbon Coffee's 12-Ounce Bags Offset 100 lbs of Carbon
Plant-Powered Jerky Snacks
KRAVE Plant-Based Jerky is Made with Peas & Fava Beans
Microwavable Chipotle Bowls
The Loma Linda Chipotle Bowl is Gluten-Free and Vegan-Friendly
Toronto Pop-Up Flower Shops
2PEONIES Valentine’s Day Experience is Taking Place at the Annex Hotel
Exclusive High-ABV Beers
Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
Sparkling Hemp-Infused Drinks
Kalo's Naturally Flavored Sparkling Water is Enhanced with CBD
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
Mouse-Eared Bundt Cakes
Disneyland's Minnie Mouse Red Velvet Bundt Cake is Rich and Moist
Sugar-Free Tea-Sodas
HISE is a Zero-Sugar Energy Drink That's Packed wth Natural Herbs
Esports Personality-Inspired Joggers
The adidas’ Ninja Nite Jogger are Part of the Time in Series
Charitable Plant-Based Winter Menus
fresh&co Launched its Comfort-Styled 2020 Winter Menu
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
Spicy Flavored Honey Condiments
HEINZ HoneyRacha is the Perfect Marriage of Sweet and Spicy
Handheld Candy-Inspired Ice Creams
The Snickers Crisp Ice Cream Has a Balanced Taste and Texture
Electrolyte-Infused Superfruit Beers
Resolution Blueberry Acai Golden Ale is Isotonic & Low-ABV
AI-Powered Logistics Systems
Delta Air Lines Announced an AI-Powered System at CES 2020
Diet-Friendly Salad Bowls
With Supergreens, Chipotle's Lifestyle Bowls are More Nutritious
Fast-Casual Indian Restaurants
TIFFIN BOX Makes Fast, Fresh Indian Food Accessible
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
Plant-Powered Frozen Desserts
Salt & Straw's Vegandugelnce Series Shares Vegan Ice Cream Treats
Compilation-Honoring Merch Lines
Cactus Jack Launches a Range of Merch That Embraces Street Style
Low-Salt Sprouted Pizza Crusts
The Reduced Sodium Flatzza Crusts are Nutritious & Versatile
Grass-Fed Chocolate Collections
Alter Eco is Introducing Three Kinds of Grass-Fed Milk Chocolate
Dairy-Free Heavy Whipping Creams
Silk's Dairy-Free Whipping Cream is Keto-Friendly and Sugar-Free
Creamy Rosé Ice Creams
Häagen-Dazs is Adding a Rosé & Cream Variety to Its Spirits Collection
Youth Wellness Workshops
Four Seasons' Next-Gen Workshops Inspire Youth Well-Being
Prebiotic Root Beers
Olipop's Classic Root Beer is Full of Botanicals & Fiber to Support the Gut
Popping Candy Soft Serves
Disney's 'I Lava You Dole Whip Float' is Topped with Pop Rocks Candy
Organic Breakfast Burritos
Tocaya Organica's Breakfast Burrito is Made with Organic Cage-Free Eggs
Romantic Elevated Timpeieces
Pierre Cardin Watches Unveiled New Styles in Time for Valentine's Day
Prepackaged Couples Desserts
Fatherson Bakery Has Announced Two New Products for Valentine's Day
Hoppy Alcohol-Free Beers
St. Peter's Refreshed the Recipe for Its Without Brand for Wider Appeal
Blended Omega-Rich Plant Milks
Silk DHA Omega-3 Has 50% More Calcium Than Dairy Milk
Football Game Avocado Advertising
The Fresh Market's Instore Grocery Campaign Sells Avocados
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
Textured Mochi Frappuccinos
Starbucks' Adzuki Kinako Warabimochi Fuku Frappuccino is Jelly-Like
Chromatic Anime PC Peripherals
The Pikachu x Razer Atheris Mouse is Exclusively Available in China
Crunchy Flavor-Packed Crisps
The Walkers MAX Crisps Range is Being Expanded and Enhanced
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
Honey-Nut Espresso Drinks
Starbucks' Almondmilk Honey Flat White Showcases Its Blonde Espresso
Mostly-Sober Beer Campaigns
Mill64 is the Perfect Beer for 'Dry-ish January' at 2.8% ABV
Hemp-Infused Body Creams
St. Ives' Soothing Body Cream Moisturizes with Hemp Seed Oil & Ma
Hybrid Plant-Based Half-and-Halfs
Silk's Half & Half Alternative Combines Oatmilk & Coconutmilk
Plant-Based Gluten-Free Pizzas
Daiya is Reformulating Its Delicious Vegan Pizza Recipe
Replenishing Alcohol-Free Beers
Wellbeing Brewing Company's Sports Brew Contains Vitamins & More
Coffee-Flavored Beaded Desserts
Cold Brew Latte is an In-Store Exclusive Dippin' Dots Flavor
Eco-Friendly Meatless Product Packaging
Quorn's Packaging Underlines Carbon Footprint Reduction
Hoppy Low-Calorie IPAs
Goose Island Beer Company's So-Lo is Low in Alcohol and Calories
Raspberry Crème Candy Bars
Kit Kat Raspberry Crème is Perfect for Valentine's Day
Gamified Movie Streaming Platforms
Filmocracy Pays You to Watch and Review Independent Films
Information-Based Flight Notification Apps
Delta Air Line's Fly Delta App was revealed at CES 2020
Creamy Oat-Based Lattes
Dunkin is Launching an New Dairy-Free Oatmilk Latte
Award-Winning Spruce Ales
Alaskan Brewing Co. Relaunched the Spruce IPA in Time for Winter
Football-Themed Snack Ads
Frito-Lay Launched a Football Campaign Ahead of the Super Bowl
Low-Alcohol Mead Beverages
Mead-Maker Gosnells Developed 0.5% ABV Gosnells Low Alc
Artisan Skyr Yogurt Products
These New Icelandic Provisions Skyr Products are High-Quality
Pollution-Detecting Wetsuits
The Vissla 'Rising Seas Wetsuit' Warns Surfers of Pollutants
Frosted Oat Cereals
Post's New Honey Bunches of Oats Frosted Cereal is Extra Sweet
Plastic-Free Pie Packaging
The New Pukka Plastic-Free Packaging Prevents Unnecessary Waste
Tongue-in-Cheek QSR Campaigns
Burger King UK Recently Launched 'A Whopper of a Secret' Campaign
Homeless Hunger-Combating Initiatives
Postmates FoodFight! Helps Those in Need and Reduces Waste
Plant-Based Gluten-Free Wraps
Cool Beans Makes Nutritious Wraps with Legumes
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
Resolution-Focused QSR Promotions
The Subway Fresh Values Promotion is Here for the New Year
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
Lightened-Up Entree Options
Toojay’s Created a Deliciously Lite Menu for the New Year
Resolution-Focused Vacation Ads
Booking.com Released the 'Booking for Every Resolution' Campaign
Nostalgic Classic Car Campaigns
Volkswagen's 'Last Mile Campaign' Marks the End of the Beetle Line
Homage-Paying Farewell Videos
The Latest Volkswagen Campaign Bids Farewell to the Iconic Beetle