In a clever new marketing campaign, Booking.com has leveraged the time of year for resolutions to create a heartwarming campaign called 'Booking for Every Resolution.'
The Booking for Every Resolution campaign includes six 15-second commercials that depict vacations that are specific for New Year's resolutions. For example, 'Josh's Resolution' features a grandfather with a grandchild in a cabin reading together under the stars. 'Ricky's Resolution,' on the other hand, shows a man showing his grandmother snow for the first time while 'Tyler's Resolution' shows a dad and daughter reconnecting by biking across the country.
This inspiring campaign was developed by creative shop Anomaly and includes material on TV, cinema, radio, and online channels, and is supported by PR and social media efforts.