Post has expanded its Honey Bunches of Oats cereal lineup to include a new Honey Bunches Of Oats Frosted variety.
According to a press release from Post, "The new cereal medley adds a frosty layer of delightful sweetness to the Honey Bunches of Oats flakes, which are then paired with the crunchy goodness of the brand's fan-favorite granola bunches." The idea is to appeal to older consumers who love the granola clusters, and younger consumers who enjoy the touch of sweetness of frosted cereals. The new cereal also features a revamped packaging that will make it easy for consumers to spot on store shelves.
To launch the new Honey Bunches Of Oats Frosted cereal, the brand created a whimsical iteration of the ongoing "Rhymes with Delicious" creative campaign.
Image Credit: Post.