Viral Spoofvertising

Adopting self-awareness, brands speak frankly to consumers through witty ads

Implications - Consumers are constantly spoofing preachy or over-the-top advertisements, but the tables are turning as brands adopt a new-found sense of humor to join in the conversation by creating advertisements that are self-mocking in nature. This tongue-in-cheek tactic is creating a much more approachable image for brands as it acknowledges consumers directly for an enhanced, hip aesthetic. First made popular by brands like Old Spice, the "they know that we know" advertising approach is expanding past perceived boundaries with brands that lack a personable connection to Gen X and Y.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
128,348 Total Clicks
Sep 15 - Feb 16
Mild
Featured Examples
Sophisticated Water Filter Ads - This Ad for Pfister Water Filters Uses Punny Scientific Lingo
SCORE 3.5
Mild 405 Clicks Pub: Oct 20, 15
Sophisticated Water Filter Ads
This Ad for Pfister Water Filters Uses Punny Scientific Lingo
This humorous ad for Pfister was created to promote the brand’s new water filtration system. The ad uses a authoritative voice-over to describe the filtration system. However, the terminology... [More]
Monotone Yogurt Ads - This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
SCORE 4.9
Average 265 Clicks Pub: Sep 27, 15
Monotone Yogurt Ads
This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
Yoplait and Wieden + Kennedy, Portland, Ore. created this satire-inspired commercial to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in... [More]
Animated Commercial Spoofs - This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
SCORE 4
Average 87 Clicks Pub: Feb 8, 16
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
In order to promote its website development platform, this year’s Wix Super Bowl ad gets a bit of help from the cast of Kung Fu Panda and some previous Big Game ads. To coincide with the... [More]
Kid-Directed Holiday Spoofs - This Commercial Parody Made by Children Recreates a John Lewis Ad
SCORE 3.5
Mild 76 Clicks Pub: Nov 11, 15
Kid-Directed Holiday Spoofs
This Commercial Parody Made by Children Recreates a John Lewis Ad
This year’s Christmas ad from retailer John Lewis is a heartening tale about ‘The Man on the Moon’—cleverly, MyVoucherCodes created a “discount” commercial parody to... [More]
Satirical Supermarket Commercials - This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
SCORE 4.4
Average 160 Clicks Pub: Jan 27, 16
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
These campy ads for a faux grocery store called ‘Way North Foods’ attempt to raise awareness about the food insecurity crisis in Nunavut—cleverly going for the funny bone instead... [More]
Punny Furniture Ads - IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
SCORE 3.9
Mild 262 Clicks Pub: Nov 3, 15
Punny Furniture Ads
IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
A viral video of a man who annoys his wife with a series of IKEA puns seems to be the inspiration behind this IKEA Malaysia ad. The original video follows a man on a trip to IKEA who uses whatever... [More]
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