The John Lewis Christmas ads are always something to look forward to when the holiday season rolls around and this year is definitely no exception. This year's commercial features the story of a little boy named Sam and his best friend, Monty the penguin.
We see the boy and penguin doing absolutely everything together throughout the year. However, when winter comes, the penguin seems to become quite sad and longs for another penguin companion. The twist on this tale of friendship comes on Christmas Day, when it's revealed that Monty is not a real penguin at all, but only a stuffed toy that has clearly been well-loved. The most charming moment is when Monty finally does get a penguin companion, in the form of a brand new penguin toy.