The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media.
Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies.