The familiarity of pills rebrands unexpected campaigns and products as cures
Implications - The multibillion-dollar pharmaceutical industry has created several generations that are accustom to the concept of cures in pill form, which is being adopted in various industries as a way to put familiarity front and center. While advertising has intentionally made the ambiguous connection to products as a method to soothe consumer woes for decades, this new pill-focused approach cuts straight to the chase as marketers take an unabashedly literal direction to push product to cure-craving consumers.
Trend Themes
1. Pill-pop Familiarity - Adopting the concept of cures in pill form in various industries as a way to put familiarity front and center.
2. Medication Branding - Using the pharmaceutical industry and pills as a visual cue or theme, tied to particular products or promotions.
3. Custom Medication Services - Providing healthcare that is faster and easier by creating custom order packs that are delivered right to the door of the customer.
Industry Implications
1. Marketing and Advertising - There is a trend for marketers to become more literal and to push product with a pill-focused approach.
2. Healthcare Industry - Pharmaceutical industries creating familiarity with the public, which allow for the creation of innovative services such as customizable medication through delivery services.
3. Art and Design Industry - Art and design adopt the concept of pills in their work as a metaphor for society's dependence and faith in external cures and remedies.
