Category
Lifestyle
Serial Snacking
Trend cluster
Category
Capsulated
Obsession
The familiarity of pills rebrands unexpected campaigns and products as cures.
3.8
Trend score
Trend
What is the Capsulated Obsession trend?
Capsulated Obsession: The multibillion-dollar pharmaceutical industry has created several generations that are accustom to the concept of cures in pill form, which is being adopted in various industries as a way to put familiarity front and center. While advertising has intentionally made the ambiguous connection to products as a method to soothe consumer woes for decades, this new pill-focused approach cuts straight to the chase as marketers take an unabashedly literal direction to push product to cure-craving consumers.
Trend themes
Themes within the Capsulated Obsession trend
Three behaviours holding the trend together01
Pill-Pop Familiarity
Adopting the concept of cures in pill form in various industries as a way to put familiarity front and center.
02
Medication Branding
Using the pharmaceutical industry and pills as a visual cue or theme, tied to particular products or promotions.
03
Custom Medication Services
Providing healthcare that is faster and easier by creating custom order packs that are delivered right to the door of the customer.
Industry implications
What the Capsulated Obsession trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
There is a trend for marketers to become more literal and to push product with a pill-focused approach.
For
Healthcare Industry
Pharmaceutical industries creating familiarity with the public, which allow for the creation of innovative services such as customizable medication through delivery services.
For
Art and Design Industry
Art and design adopt the concept of pills in their work as a metaphor for society's dependence and faith in external cures and remedies.
Trend signals
Trend signals for Capsulated Obsession
Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%.
Popularity50%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Capsulated Obsession trend
6 featured examples from Oct 24, 2013 to Feb 7, 2014CategoryArt & Design
Surreal Body Illustrations
Canadian Artist Ashley Mackenzie Creates Surreal Body Drawings
The body art industry can explore new avenues of creativity by embracing surreal body illustrations, attracting customers seeking unique and impactful artistic experiences.
CategoryFashion
Fashion Addict Editorials
The Steve Kraitt Designer Drugs Beauty Story is Brand-Obsessed
The fashion industry can leverage the brand-obsessed society trend to create new fashion experiences that capitalize on brand names.
CategoryLifestyle
Medication-Inspired Paper Art
Vitamins & Placebo by Zim And Zou is Eye-Opening
Pharmaceutical companies can capitalize on the trend towards transparency and increasing scrutiny of product labeling by investing in accurate and informative labeling practices
CategoryUnique
Cute Message Pills
Secret Saving Happy Pills Help You Pass Notes
Integrating playful and engaging tools into the classroom environment to enhance communication and expression among students.
CategoryMarketing
Mood-Enhancing Branding
The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
CPGs can explore innovative ways in need-based functional food packaging to attract consumers and provide unique value propositions.
CategoryLifestyle
Custom-Delivery Medication Services
Pillpack Customizes Doses and Delivers Right to Your Door
The healthcare industry can benefit from the disruptive innovation opportunities presented by customizable medication services.
