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Vitamins & Placebo by Zim And Zou is Eye-Opening

 - Nov 19, 2013
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The Vitamins & Placebo art series is an eye-opening project that appeals to people's need to know about what it is they are putting into their bodies. With the emphasis on health being put on modern society as well as developing countries, it is easy to be blinded by all the different products that make tons of promises, many of which have no return.

Created by Zim And Zou, a design studio based in Nancy, France, for the DER SPIEGEL Wissen magazine, the Vitamins & Placebo art series is comprised of two main images. The first revolves around a split-open pill with fruits and vegetables spilling out while the other pill gushing with fake medicine boxes with fake names. Some of the boxes are sliced in half to show their emptiness.