Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Greenpeace ‘ScamWow' Spoofs on Serious Matters

 - Jul 15, 2010   Updated: Jul 25 2011
References: greenpeace & huffingtonpost
The well-known infomercial for the cleaning cloth 'ShamWow!' meets its match with this Greenpeace 'ScamWow' spoof. Referring to the serious situation of the BP Oil Spill and morphing it into an infomercial for oil-spill clean-up, this Greenpeace 'ScamWow' ad makes its audience think long and hard about the long-term effects of the oily mess.

Although hilarious in its execution, Greenpeace's 'ScamWow' video touches upon a subject that is no laughing matter.

Implications - The spoof is the perfect example of humor coming together with serious issues to send a message that may otherwise be overlooked. These causes require a great deal of attention, but in the headline and viral video age, the means of attracting viewers are different. While certain causes may be drab or uninteresting in nature, videos such as this ensure widespread awareness.