Category
Art & Design
Sensory Packaging
Trend cluster
Category
Tailored
Bonding
Handmade infant ensembles offer parents a customized way to connect with kids.
4.1
Trend score
Trend
What is the Tailored Bonding trend?
Tailored Bonding: With media and technology often resulting in children maturing at a fast rate, parents are looking to more customized sources of interaction to enhance bonding rituals. DIY onesies and embellished newborn ensembles provide parents with personalized apparel pieces that reflect their interest in media or pop culture, combining cost-efficient techniques with the need to create a connection with children.
Trend themes
Themes within the Tailored Bonding trend
Three behaviours holding the trend together01
DIY Culture
Parents are looking to create personalized moments with their children, leading to the popularity of DIY baby costumes and blankets.
02
Nostalgia Marketing
Handcrafted baby costumes allow parents to introduce their children to beloved pop culture franchises and create sentimental connections.
03
Sustainable Materials
Etsy shop owners and DIYers are utilizing eco-friendly materials like wool felt and cotton gauze to create unique, cost-efficient babywear options.
Industry implications
What the Tailored Bonding trend means for industry
Where the trend changes the playbookFor
DIY and Crafts
The rise of DIY babywear emphasizes the growth of the DIY and Crafts industry, which continues to grow in popularity.
For
Fashion and Apparel
Handmade baby costumes demonstrate how the fashion and apparel industry is expanding to include more personalized, unique pieces.
For
E-commerce
Etsy shops allow creators and small business owners to reach a larger audience, highlighting the growth of the e-commerce industry as a whole.
Trend signals
Trend signals for Tailored Bonding
Trend score 4.1 out of 10, from popularity 59%, activity 55%, freshness 8%.
Popularity59%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tailored Bonding trend
5 featured examples from Aug 13, 2012 to Jun 15, 2013CategoryEco
Nerdy Newborn Ensembles
Give Your Kid a Geeky Look with This R2d2 Toddler Costume
The artisanal baby clothing industry can capitalize on the trend of handcrafted baby costumes by offering a wide range of customized options for parents who want unique outfits fo…
CategoryLife-Stages
Sporty Infant Cocoons
These Knitted Ball-Inspired Baby Wraps are Cute and Cozy
Craft supply companies can capitalize on the trend of DIY baby clothing with new marketing and product offerings targeting parents of infants.
CategoryArt & Design
DIY Seamlessly Embellished Babywear
Personalize a Plain Onesie with These No-Sew Embellishments
The DIY crafts industry can incorporate the no-sew embellishment trend into their product offerings and create DIY kits for babywear and adult clothing.
CategoryArt & Design
Sentimental Swaddling Blankets
This 'Dana Made It' Tutorial Will Keep Your Bundle of Joy Cozy
The craft and hobby industry can provide materials and inspiration for DIY baby blanket makers.
CategorySpecial
DIY Infant Dessert Ensembles
This Felt Cookie Costume Fixes as the Perfect Baby Get-Up
The crafting and DIY industry can tap into the demand for DIY costume kits and provide materials and instructions for creative projects like the DIY felt cookie costume.
