Origin Branding

Designers implement region-specific packaging as a form of celebration

Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
SCORE 6.8
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352,889 Total Clicks
Apr 14 - Jan 17
This Year and Warm
Featured Examples
Dim Sum Tea Packaging - Lily Kao Has Come Up with a Cute Tea Packaging Concept
SCORE 4.7
Average 6,460 Clicks Pub: Apr 28, 14
Dim Sum Tea Packaging
Lily Kao Has Come Up with a Cute Tea Packaging Concept
This may look like a yummy collection of Chinese food snacks, but it’s actually a cute tea packaging concept. The concept, created by Toronto-based student Lily Kao, infuses the designer’... [More]
Illustrated Mineral Water Branding - Nongfu Spring Mineral Water Features Fairytale-Themed Labels
SCORE 6.8
Warm 2,630 Clicks Pub: Jun 8, 16
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
Nongfu’s mineral water branding draws inspiration from old world fables and fairytales and is conceived by the UK-based design agency Horse. Collaborating with Horse’s creative team and... [More]
Culturally Influenced Skincare Brands - Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
SCORE 7.7
This Year and Hot 1,867 Clicks Pub: Jan 20, 17
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
Sakhi Copenhagen is a beauty brand that was created by Farah Sakhi, who was born in Scandinavia and is of Afghan-Persian origin. The founder decided to fuse her personal experiences and cultures... [More]
Chinese Folktale Tea Packaging - The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
SCORE 5.9
Warm 3,559 Clicks Pub: Jun 13, 16
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
The high-end Zhu Ge tea leaves packaging focuses on providing a touch of Chinese folklore to the consumer in the form of artistic imagery. Zhu Ge tea grows in Hainan, China, which is taken into... [More]
Royal-Inspired Tea Branding - Imperial Tea Used Chinese Crowns for its Latest Look
SCORE 4.8
Average 2,849 Clicks Pub: May 8, 14
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
Imperial tea is a brand that comes from China, so the goal with the new look for the company was to relate the package design to the tea’s roots. As such, Chinese emperors are represented on... [More]
Ancient Tea Packaging Designs - The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
SCORE 4.1
Average 2,667 Clicks Pub: May 5, 15
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
Chrysanthemum tea is an ancient flower-based beverage dating back to the first century in East Asia that is currently experiencing a resurgence in popularity in China. The Origin Chrysanthemum Tea... [More]
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