Designers implement region-specific packaging as a form of celebration
Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Workshop Question - How can your brand cultivate an authentic identity that caters to the identity or culture of its consumers?
Trend Themes
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Cultural Referencing Packaging — Many designers are opting for region-based packaging that references their roots, suggesting that consumers want a back story and a representation of cultural authenticity.
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Fusion of Traditional and Modern Design — Brands are taking traditional designs and giving them a modern twist, attracting a wider audience and creating new opportunities for marketing and design.
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Ethnicity-based Beauty Products — Beauty brands are merging techniques and ingredients from different cultures to create unique products for consumers, exemplifying the potential for the fusion of cultures in commerce.
Industry Implications
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Food and Beverage Packaging — With an emphasis on cultural referencing and traditional designs, there is a great potential for innovation and differentiation in the food and beverage packaging industry.
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Luxury Consumer Goods Packaging — Taking inspiration from Chinese folklore and traditional designs could give luxury consumer goods brands an opportunity to create unique, high-end packaging that stands out on shelves.
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Beauty and Skincare Products — There is a growing trend in merging ingredients and techniques from different cultures in beauty and skincare products, opening the door for innovation and unique branding opportunities.
