Category
Lifestyle
Assisted Choices
Trend cluster
Category
Origin
Branding
Designers implement region-specific packaging as a form of celebration.
4.6
Trend score
Trend
What is the Origin Branding trend?
Origin Branding: Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Trend themes
Themes within the Origin Branding trend
Three behaviours holding the trend together01
Cultural Referencing Packaging
Many designers are opting for region-based packaging that references their roots, suggesting that consumers want a back story and a representation of cultural authenticity.
02
Fusion of Traditional and Modern Design
Brands are taking traditional designs and giving them a modern twist, attracting a wider audience and creating new opportunities for marketing and design.
03
Ethnicity-Based Beauty Products
Beauty brands are merging techniques and ingredients from different cultures to create unique products for consumers, exemplifying the potential for the fusion of cultures in commerce.
Industry implications
What the Origin Branding trend means for industry
Where the trend changes the playbookFor
Food and Beverage Packaging
With an emphasis on cultural referencing and traditional designs, there is a great potential for innovation and differentiation in the food and beverage packaging industry.
For
Luxury Consumer Goods Packaging
Taking inspiration from Chinese folklore and traditional designs could give luxury consumer goods brands an opportunity to create unique, high-end packaging that stands out on shelves.
For
Beauty and Skincare Products
There is a growing trend in merging ingredients and techniques from different cultures in beauty and skincare products, opening the door for innovation and unique branding opportunities.
Workshop question
How can your brand cultivate an authentic identity that caters to the identity or culture of its consumers?
Trend signals
Trend signals for Origin Branding
Trend score 4.6 out of 10, from popularity 56%, activity 73%, freshness 8%.
Popularity56%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Origin Branding trend
6 featured examples from Apr 28, 2014 to Jan 20, 2017CategoryLifestyle
Dim Sum Tea Packaging
Lily Kao Has Come Up with a Cute Tea Packaging Concept
Disruptive innovation opportunity: Introduce innovative packaging concepts and materials to enhance the visual appeal and functionality of food packaging.
CategoryMarketing
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
Beverage companies can use fairy tale branding to attract a younger demographic and create a more unique and eye-catching image that separates them from competitors.
CategoryMarketing
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
The beauty and skincare industry can explore the incorporation of diverse cultural influences and unique ingredients to create innovative products.
CategoryMarketing
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
Luxury tea companies can use folklore-inspired packaging to create a unique and distinguished product that stands out on shelves.
CategoryMarketing
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
Exploring innovative packaging designs that incorporate cultural heritage elements to enhance brand identity and appeal.
CategoryMarketing
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry.
