Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Prep
Consumers seek to add customization to their cooking rituals.
4.6
Trend score
Trend
What is the Personalized Prep trend?
Personalized Prep: No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Trend themes
Themes within the Personalized Prep trend
Three behaviours holding the trend together01
DIY Cooking
Consumers are seeking ways to customize the actual process of cooking, baking and garnishing food items.
02
Customized Kits
There is a growing trend of customized cooking kits that cater to individual skill levels and preferences.
03
Foodie Creativity
Consumers are looking for ways to express their creativity while also being health-conscious when it comes to cooking and baking.
Industry implications
What the Personalized Prep trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage this trend towards DIY cooking by offering customizable ingredients and kits.
For
Retail
Retailers can offer customized cooking kits and journals to appeal to the growing millennial demographic that values creativity and health-consciousness.
For
DIY/Maker Culture
The DIY/maker culture movement can tap into this trend of customized cooking by offering workshops and classes on making personalized cooking kits and journals.
Workshop question
Maker culture is based in the desire to leave one's own mark on the products they consumer; how can your brand help consumers who don't have the time to create items from the ground up enjoy the same satisfaction?
Trend signals
Trend signals for Personalized Prep
Trend score 4.6 out of 10, from popularity 69%, activity 60%, freshness 8%.
Popularity69%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Personalized Prep trend
5 featured examples from Jan 13, 2015 to Jul 6, 2016CategoryArt & Design
Occupational Cooking Instruments
One Way Culinary Kits Cater to People of Different Skill Sets
Capability for kitchenware manufacturers to tap into the market by producing occupation-themed cooking tools.
CategoryLifestyle
Self-Portrait Cookie Cutters
Copypastry Creates Biscuits Moulds Shaped as People's Faces
The baking industry can leverage the personalized baking trend by offering customized baking tools and accessories, such as personalized cookie cutters, to cater to individual pre…
CategoryLifestyle
Customizable Cooking Journals
Project Cookbook Encourages People to Be Creative in the Kitchen
Opportunity for cookbook publishers to create customizable recipe journals to appeal to a broader consumer base and encourage recipe experimentation.
CategoryLife-Stages
Homemade Candy Kits
A DIY Lollipop Set Helps Make Healthier Sweets for Halloween and Year-Round
The food and beverage industry can capitalize on the trend by producing DIY candy kits that cater to health-conscious consumers.
CategoryLifestyle
Korean Condiment Kits
This Kimchi Making Kit Lets Foodies Create The Asian Treat at Home
Food retailers can take advantage of the growing desire to cook global cuisine at home by stocking up and delivering more food kits like the kimchi making kit.
