Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Atmospheric
Design
Designers promote air health awareness with specialty products.
3.3
Trend score
Trend
What is the Atmospheric Design trend?
Atmospheric Design: Air pollution is a severe problem in China that, if left unchecked, will have dire consequences on health and the economy. Many designers from China and beyond have taken the growing pollution problem as a challenge, integrating air filtration measures into fashion and lifestyle products. Whether these products have a practical or creative function, they keep air pollution a top-of-mind concern for China's citizens, and suggest that people can take personal approaches to wider-scale societal issues.
Trend themes
Themes within the Atmospheric Design trend
Three behaviours holding the trend together01
Air Filtration Products
Designers are integrating air filtration measures into fashion and lifestyle products for environmental and health concerns.
02
Inexpensive Pollution Solutions
The development of affordable and effective air filtration systems and products for facemasks, industrial filtration systems, and household air materials.
03
Asian Pollution Protection
Developing personal protective equipment and air purification systems in response to the pollution in Asian cities.
Industry implications
What the Atmospheric Design trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Designers are creating fashionable air filtration products, including face masks and sportswear.
For
Air Filtration Industry
The growth of next-generation air purifiers and cost-effective, energy-efficient air filtration systems for household and industrial use.
For
Health & Wellness Industry
The creation of personal air filtration products and solutions for environmental and health concerns, with a focus on protecting individuals from pollution.
Workshop question
What fringe trends are on the rise in your industry and how can you be on the cutting edge by adapting to them?
Trend signals
Trend signals for Atmospheric Design
Trend score 3.3 out of 10, from popularity 51%, activity 39%, freshness 8%.
Popularity51%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Asia-Pacific
Evidence
Examples of the Atmospheric Design trend
5 featured examples from Dec 17, 2014 to Apr 4, 2015CategoryEco
Air Filtration Fashion
Qiadan Yin Peng's Runway Collection Showcases Face Mask Designs
There is opportunity for fashion industry to incorporate wearable air filtration systems, personal health accessories, and fashionable face masks.
CategoryArt & Design
Pollution Protection Garments
This Face Mask Jacket Conceals a Breathable Barrier in the Collar
Incorporate protective and functional elements into fashion items, such as garments with built-in pollution protection masks.
CategoryLifestyle
Next-Generation Air Purifiers
The Pure Cool Air Filter is Designed to Capture Ultrafine Particles
The Pure Cool Air Filter offers a new product experience for customers in the Home Appliance Industry.
CategoryTech
Frugal Air Filters
This Pollution Air Filter Gets Rid of 99% of Harmful Pollution Particles
The healthcare industry can capitalize on inexpensive pollution air filters by integrating them into protective facemasks for improved respiratory protection against harmful parti…
CategoryLifestyle
Air Pollution Ales
Jing-A-Brewing's Airpocalypse is Priced According to China's Air Quality
Opportunity for marketing and advertising agencies to help brands incorporate dark humor into their campaigns and create unique brand experiences.
