Storytelling marketing has existed for quite some time in various industries, and this packaging makeover for Long Tea is a perfect example. This series of Long Tea flavors is inspired by oriental dragons and their history and role in ancient storytelling. The dragon represents spiritual strength and is believed to bring power, knowledge, strength and good luck to those with whom they cross paths.
Long Tea hopes to appeal to consumers based on similar characteristics and qualities; its tea not only offers delicious flavors, but also many benefits to improve one's health. The packaging is vibrant and features small origami animals.
Implications - Businesses that market their products in a captivating way, such as by telling a story or tale, will benefit by creating a lasting impression in the minds of consumers. Storytelling marketing is also more likely to reach out to consumers on a personal level.