Category
Tech
Connected Filtration
Trend cluster
Category
Appified
Celebration
Halloween activities take on a digital spin with apps made for kids.
3.4
Trend score
Trend
What is the Appified Celebration trend?
Appified Celebration: Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient.
Trend themes
Themes within the Appified Celebration trend
Three behaviours holding the trend together01
Appified Celebrations
The trend of using mobile apps for celebrations like Halloween presents a disruptive innovation opportunity for mobile app developers to create more customized and engaging experiences for kids and adults alike.
02
Voice-Changing Apps
The rise of voice-changing apps like Sainsbury's Spooky Speaker app creates opportunities for new digital entertainment experiences at Halloween parties or for aspiring content creators on platforms like Youtube and TikTok.
03
Big Data-Powered Experiences
The use of big data to power Digital Halloween costume finders like Google's Frightgeist has opened up new possibilities for data-driven marketing and advertising campaigns that can be customized for specific regions or demographics.
Industry implications
What the Appified Celebration trend means for industry
Where the trend changes the playbookFor
Mobile App Development
Mobile app developers can leverage the trend of appified celebrations to create more engaging digital experiences for consumers, thus boosting their app downloads and user base.
For
Voice Technologies
The rise of voice-changing apps as a new form of digital entertainment for seasonal occasions like Halloween presents opportunities for businesses adopting voice technologies to better reach consumers.
For
Data Analytics
Data-driven marketing and advertising campaigns powered by big data tools like Google Trends can benefit from insights gained from Digital Halloween costume finders and make better-informed decisions in their advertising strategies.
Workshop question
What products, services or areas of your business could you completely re-invent with the use of mobile technology?
Trend signals
Trend signals for Appified Celebration
Trend score 3.4 out of 10, from popularity 53%, activity 40%, freshness 8%.
Popularity53%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Celebration trend
4 featured examples from Oct 17, 2014 to Oct 23, 2015CategoryTech
Data-Powered Costume Finders
This App Uses Google Data to Find the Best Halloween Costumes
Retailers can use search data analysis to identify popular products and adjust inventory and marketing strategies accordingly, while also offering personalized recommendations to…
CategoryTech
Candy-Finding Apps
Target's 'Treatster' Candy App Highlights the Best Houses for Trick-or-Treating
Candy-finding apps like Treatster demonstrate the potential for creative and entertaining mobile app concepts that leverage GPS and crowdsourcing technologies to provide unique ex…
CategoryLife-Stages
Educational Halloween Apps
This Halloween Mobile App Improves Kids' Vocabulary & Listening Skills
Mobile app developers can leverage the trend of interactive educational apps to create engaging and educational apps for children.
CategoryLife-Stages
Vocal Halloween Apps
Sainsbury's Voice-Changing App Lets Kids Take Costumes to a New Level
Retailers can capitalize on the growing trend of voice-changing apps by offering specially designed costumes and accessories that integrate seamlessly with these apps.
