Halloween activities take on a digital spin with apps made for kids
Implications - Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient.
Workshop Question - What products, services or areas of your business could you completely re-invent with the use of mobile technology?
Trend Themes
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Appified Celebrations — The trend of using mobile apps for celebrations like Halloween presents a disruptive innovation opportunity for mobile app developers to create more customized and engaging experiences for kids and adults alike.
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Voice-changing Apps — The rise of voice-changing apps like Sainsbury's Spooky Speaker app creates opportunities for new digital entertainment experiences at Halloween parties or for aspiring content creators on platforms like Youtube and TikTok.
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Big Data-powered Experiences — The use of big data to power Digital Halloween costume finders like Google's Frightgeist has opened up new possibilities for data-driven marketing and advertising campaigns that can be customized for specific regions or demographics.
Industry Implications
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Mobile App Development — Mobile app developers can leverage the trend of appified celebrations to create more engaging digital experiences for consumers, thus boosting their app downloads and user base.
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Voice Technologies — The rise of voice-changing apps as a new form of digital entertainment for seasonal occasions like Halloween presents opportunities for businesses adopting voice technologies to better reach consumers.
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Data Analytics — Data-driven marketing and advertising campaigns powered by big data tools like Google Trends can benefit from insights gained from Digital Halloween costume finders and make better-informed decisions in their advertising strategies.
4 Featured, 34 Examples:
130,781 Total Clicks
Date Range:
Oct 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:
