Pop culture is used as a platform to examine cross-cultural relationships
Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Workshop Question - How can your brand cater to overseas markets in a way that avoids appropriation, for a more authentic end result?
Trend Themes
1. Cultural Coalescence Through Pop Culture - Artists and designers are incorporating cultural elements of one society into another, paying homage to the influence of their country.
2. Heritage-inspired Fashion and Accessories - Designers are leveraging their heritage to create fashion and accessories that blend and borrow elements from two or more different cultures.
3. Iconic Pop Culture Characters in Traditional Settings - Artists are reimagining iconic and beloved characters in traditional cultural settings, breaking down barriers and offering new perspectives on familiar notions.
Industry Implications
1. Fashion - The fashion industry stands to benefit from incorporating styles from around the world, creating unique and culturally inspired clothing and accessories.
2. Art and Design - The art and design industry presents great opportunities for creators to explore and blend cultural elements from various societies in their own work.
3. Media and Entertainment - Incorporating different cultures and cultural references into media and entertainment offerings is a great way to create innovative and engaging content.
5 Featured, 44 Examples:
312,062 Total Clicks
Date Range:
Jul 14 — May 15
Trending:
Warm
Consumer Insight Topics:
