These cultural Disney Princess makeovers celebrate China's traditional garb. Successful Disney film Frozen is re-translated with a heritage-themed wardrobe that dresses Anna and Elsa into traditional Chinese qipao or cheongsam dresses.
The characters' traditional costumes are replaced with printed and silk-made qipao garments that show one how Anna and Elsa would look if they were dressed in China's cultural garb.
These computer-generated Disney Princess makeovers are visually striking, resulting in unexpected and beautiful portraits of the popular cartoon characters. Anna and Elsa pose in printed garments and pull off vibrant dresses in styles that are both long and cropped. Their garments are displayed in their signature blue and violet colors and are detailed to resemble the most opulent and ornate of printed Chinese silks.
What's Driving This Trend
- Cultural Fashion Mashups
- There are opportunities to create computer-generated mashups of popular Western and non-Western cultural garments, highlighting the beauty of the fusion.
- Globalized Merchandising
- There is potential for global brands to create merchandise that speaks to the unique cultures and traditions of the countries they are sold in.
- Virtual Wardrobe Fitting
- Using computer-generated images of clothing, there is potential for a virtual wardrobe fitting service, where consumers can try on clothes virtually before choosing to buy them.
Who This Affects Most
- Fashion Retail
- Fashion retailers can leverage the trend of cultural fashion mashups by adding fusion clothing lines to their merchandise offering.
- Animation and Film
- The animation and film industry can create computer-generated mashups of cultural garments to highlight the beauty of the individual cultures and their fusion.
- Virtual Retail
- Virtual reality retail industry can create virtual wardrobe fitting experiences to provide consumers with hassle-free shopping experiences and reduce garment returns.
