Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dairy-Free
Indulgence
Desserts integrate dairy-free ingredients for health-minded consumers.
3.5
Trend score
Trend
What is the Dairy-Free Indulgence trend?
Dairy-Free Indulgence: As the health and wellness wave continues, indulgent offerings are seeing a shift in ingredients. Adapting typically dairy-heavy desserts like chocolate and ice cream with nut and plant-based alternatives, food brands are seeking to not only satiate health-minded consumers, but also redefine how vegan dining and dairy-free foods are perceived.
Trend themes
Themes within the Dairy-Free Indulgence trend
Three behaviours holding the trend together01
Nut and plant-based alternatives
Food brands are adapting typically dairy-heavy desserts like chocolate and ice cream with nut and plant-based alternatives to satiate health-minded consumers.
02
Superfoods inclusion
Dairy-free desserts are enriched with nutrient-dense superfoods like blue green algae, maca root, and noni to provide flavor and supreme nutritional benefits.
03
Banana nice cream
Vegan, dairy-free desserts are now emerging that are redefining how vegan dining, and dairy-free foods are perceived with banana nice cream
Industry implications
What the Dairy-Free Indulgence trend means for industry
Where the trend changes the playbookFor
Plant-Based Food Industry
There is an increased need for plant-based food alternatives as health and wellness trends gain momentum.
For
Superfoods Industry
The growing popularity of superfoods provides opportunities for dairy-free desserts enriched with maca root, noni, and blue algae.
For
Alternative Milk Industry
As more consumers search for sustainable, and ethical food and drink options, alternative milk has become an essential ingredient in dairy-free dessert recipes.
Workshop question
How can you create an alternative perception of your brand within your brand category (i.e. alternative to the images of your competitors)?
Trend signals
Trend signals for Dairy-Free Indulgence
Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Dairy-Free Indulgence trend
5 featured examples from Jan 8 to Oct 21, 2016CategoryLifestyle
Fruit-Based Dessert Bars
NANABAR Serves Only Vegan "Banana Nice Cream" Desserts
Innovative businesses can explore creating and marketing a range of vegan and organic dessert bars to cater to health-conscious consumers.
CategoryLifestyle
Guilt-Free Vegan Gelatos
The BiotaGelata is Gluten-Free Frozen Dessert Made from Fermented Beans
The plant-based food industry can leverage the trend of vegan gelatos made from fermented beans to expand their product offerings and cater to the growing vegan market.
CategoryLifestyle
Superfood Non-Dairy Desserts
Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence
The food manufacturing industry can explore the disruptive innovation opportunity of incorporating healing superfoods, dairy-free alternatives, and functional ingredients into a w…
CategoryLifestyle
Vegan Sundae Smoothies
The Black Forest Smoothie is a Dairy-Free Version of the Frozen Dessert
The vegan food industry can explore creating more plant-based alternatives and innovative dessert options.
CategoryLifestyle
Vegan Cheesecake Tarts
Kite Hill's Pumpkin Cheesecake Tart is Made with Dairy-Free Ricotta
Industry players can focus on innovating and producing plant-based foods and alternatives to dairy and meat products.
