Cultural Narrative

Brands borrow themes from telenovelas to connect with consumers

Implications - Given the context of traditional media that sees the Hispanic population underrepresented, many brands are launching conscious efforts that aim to form connections through powerful cultural narratives. Borrowing from themes central to the telenovela, such campaigns aim to resonate with consumers on an authentic level related to cultural preservation, in addition to the power of the medium as a means of establishing an emotional bond between consumer and brand.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
33,377 Total Clicks
Jan 15 - Jul 16
Mild
Featured Examples
Telenovela Spicy Snack Campaigns - 'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series
SCORE 6.3
Warm 778 Clicks Pub: Apr 14, 16
Telenovela Spicy Snack Campaigns
'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series
This amazing four-episode telenovela called ‘Botanas del Cielo (Snacks from Heaven)’ was produced as a means of launching the Tostitos brand’s new range of chips. Created by ad... [More]
Telenovela-Inspired Baseball Commercials - The 'Mi Amor Dos' MLB Giants Ad is Passionately Fun
SCORE 4.4
Average 309 Clicks Pub: Apr 7, 16
Telenovela-Inspired Baseball Commercials
The 'Mi Amor Dos' MLB Giants Ad is Passionately Fun
Following on the success of a previous telenovela-style baseball commercial, the ‘Mi Amor Dos’ MLB Giants ad features players passionately speaking of their advertising efforts. One of... [More]
Hispanic Oral Hygiene Campaigns - Colgate's Oral Health Month Campaign Targets Hispanic Families
SCORE 4.1
Average 393 Clicks Pub: Jul 4, 16
Hispanic Oral Hygiene Campaigns
Colgate's Oral Health Month Campaign Targets Hispanic Families
In an effort to decrease rates of poor oral health among Hispanic Americans, Colgate is redirecting the focus of its annual Oral Health Month campaign. Instead of focusing on the issue of oral... [More]
Sensational Telenovela Installations - Alex Da Corte's New Show Features the Fruits of His Studies
SCORE 1.6
Untested 568 Clicks Pub: Jan 20, 15
Sensational Telenovela Installations
Alex Da Corte's New Show Features the Fruits of His Studies
Alex Da Corte has partnered with Jayson Musson to create a philosophical telenovela installation for Philadelphia’s ICA. Da Corte has invested much of his time perfecting his craft. A... [More]
Culinary Creativity Webseries - #TuTwist Stars Latinas Who Passionately Create in the Kitchen
SCORE 3.2
Mild 87 Clicks Pub: Apr 7, 16
Culinary Creativity Webseries
#TuTwist Stars Latinas Who Passionately Create in the Kitchen
A few of Unilever’s American food and refreshment brands are being featured in a new webseries called ‘#TuTwist’ about the culinary creativity of Latina mothers. The series stars... [More]
Quantcast