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On-the-Go Frozen

Frozen foods adapt to include bite-sized options for on-the-go convenience

Implications - Venturing outside the realm of pre-made meals, frozen foods are adapting to include snacks and bite-sized goods for on-the-go enjoyment. Upping the convenience factor, food brands are offering frozen goods that are conveniently handheld and pre-sliced, not only offering consumers something that’s easy-to-eat, but also redefining frozen foods into something easily integrated into everyday routine.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,600 Total Clicks
Mar 16 - Sep 16
Average
LifestyleFood
Featured Examples
Savory Chicken Cones - 'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
SCORE 4.9
Average 1,546 Clicks Pub: Apr 26, 16
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
Looking at these Micarna products from afar could dupe anyone into thinking that these are ordinary ice cream treats and not frozen chicken cones. These ice cream-inspired desserts are meant to be... [More]
Rebranded Frozen Pizza Snacks - McCain is Rebranding Its Pizza Pockets as Marché Pizza Pockets
SCORE 4.3
Average 460 Clicks Pub: Sep 1, 16
Rebranded Frozen Pizza Snacks
McCain is Rebranding Its Pizza Pockets as Marché Pizza Pockets
McCain recently made headlines for its efforts to rebrand its popular Pizza Pockets as Marché Pizza Pockets. The rebranding effort was launched in response to changing consumer preferences and the... [More]
Handheld Australian Pies - This Company is Selling Snack-Sized Versions of a Popular Australian Dish
SCORE 4
Mild 918 Clicks Pub: Mar 22, 16
Handheld Australian Pies
This Company is Selling Snack-Sized Versions of a Popular Australian Dish
‘Boomerang’s Foods’ is an Austin-based company selling handheld Australian pies that can be enjoyed at home or on the go. With a growing demand for portable food products, these... [More]
Portable Pizza Snacks - The New Totino's Pizza Sticks are Designed for On-the-Go Snacking
SCORE 5
Average 706 Clicks Pub: Jul 28, 16
Portable Pizza Snacks
The New Totino's Pizza Sticks are Designed for On-the-Go Snacking
General Mills recently launched a new product called Totino’s Pizza Sticks in an effort to cater to the growing number of consumers opting for on-the-go snacks instead full meals. The new... [More]
Miniature Frozen Pancakes - Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format
SCORE 3.4
Mild 261 Clicks Pub: Sep 14, 16
Miniature Frozen Pancakes
Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format
Rather than selling full-sized frozen pancakes, Pillsbury is now making Mini Pancakes that offer a quick, easy and portion-controlled breakfast option that’s especially ideal for kids. The... [More]
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