Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
Frozen
Frozen foods adapt to include bite-sized options for on-the-go convenience.
3.0
Trend score
Trend
What is the On-the-Go Frozen trend?
On-the-Go Frozen: Venturing outside the realm of pre-made meals, frozen foods are adapting to include snacks and bite-sized goods for on-the-go enjoyment. Upping the convenience factor, food brands are offering frozen goods that are conveniently handheld and pre-sliced, not only offering consumers something that’s easy-to-eat, but also redefining frozen foods into something easily integrated into everyday routine.
Trend themes
Themes within the On-the-Go Frozen trend
Three behaviours holding the trend together01
Redefining Frozen Foods
Frozen foods are adapting to include bite-sized options for on-the-go convenience, redefining the frozen food industry into something easily integrated into everyday routine.
02
Miniature-sized Products
Miniature-sized products are becoming a trend in the frozen food industry, offering a quick, easy, and portion-controlled option that is especially ideal for people who love on-the-go snacking.
03
All Natural Frozen Foods
All-natural ingredients are becoming more sought after in the food industry, including in frozen foods, providing opportunities to innovate with high-quality ingredients in the frozen food industry.
Industry implications
What the On-the-Go Frozen trend means for industry
Where the trend changes the playbookFor
Convenient Food Industry
The convenience food industry can benefit from bite-sized, portable, and easy-to-eat frozen food options.
For
Gluten-free Industry
The gluten-free industry can benefit from frozen food options that are free from gluten and are delicious.
For
Health-conscious Industry
The health-conscious industry can benefit from all-natural frozen food options that are made with high-quality ingredients and no artificial ingredients.
Workshop question
How can your brand integrate its offerings into consumers lives in a ritualistic way?
Trend signals
Trend signals for On-the-Go Frozen
Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%.
Popularity47%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the On-the-Go Frozen trend
6 featured examples from Apr 26, 2016 to Mar 21, 2019CategoryLifestyle
Bite-Sized Empanada Snacks
Brazi Bites' Protein-Rich Frozen Empanadas are Free From Gluten and Soy
There is an opportunity for disruption in the frozen food industry by creating more gluten-free, protein-rich and globally-inspired products like Brazi Bites' empanadas.
CategoryLifestyle
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
Innovative restaurants can experiment with savory dessert options that surprise and delight customers with their unique presentation.
CategoryLifestyle
Miniature Frozen Pancakes
Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format
The frozen food industry can capitalize on the trend of miniature breakfast products by developing convenient, portion-controlled options for consumers.
CategoryLifestyle
Savory Soup Bites
Trader Joe's French Onion Soup Bites are Dressed with Onions and Cheese
The frozen food industry can consider introducing more convenience and high-quality products such as appetizers and meals to meet consumers' evolving needs.
CategoryLifestyle
All-Natural Frozen Appetizers
Savorly Makes Bite-Sized Gourmet Mini Bagels, Veggie Burgers & More
The frozen food industry has an opportunity to capitalize on the demand for all-natural, gourmet frozen appetizers.
CategoryLifestyle
Vegan Mochi Ice Creams
The Little Moons Vegan Belgian Chocolate Mochi is Distinctly Chewy
There is potential for disruptive innovation in the frozen dessert industry by creating unique and innovative products like vegan mochi ice creams.
