Frozen foods adapt to include bite-sized options for on-the-go convenience
Implications - Venturing outside the realm of pre-made meals, frozen foods are adapting to include snacks and bite-sized goods for on-the-go enjoyment. Upping the convenience factor, food brands are offering frozen goods that are conveniently handheld and pre-sliced, not only offering consumers something that’s easy-to-eat, but also redefining frozen foods into something easily integrated into everyday routine.
Workshop Question - How can your brand integrate its offerings into consumers lives in a ritualistic way?
