Rather than selling full-sized frozen pancakes, Pillsbury is now making Mini Pancakes that offer a quick, easy and portion-controlled breakfast option that's especially ideal for kids.
The individually wrapped Mini Pancakes come in flavored varieties like Strawberry Splash and Maple Burst'n, which are made with a base of 100% whole grains and a formula that's entirely free from artificial flavors or colors; instead, natural ingredients like radish extract, spirulina and beet powder are used as flavoring and coloring agents. For added convenience, the small-scale pancakes come in heat-and-serve package designs.
Knowing that many consumers are scaling down the sizes of their meals in favor of more frequent on-the-go snacking, Pillsbury is now making an assortment of miniature breakfast products, including everything from bagels and toast to waffles.
What Makes This Trend Stand Out
- Miniature Breakfast Products
- Pillsbury is tapping into the trend of downsized meals and creating a range of miniature breakfast products.
- Whole Grain Convenience
- Pillsbury is meeting the demand for convenient and healthy breakfast options by offering whole grain mini pancakes.
- Natural Flavors and Colors
- Pillsbury is addressing consumer preferences for natural ingredients by using radish extract, spirulina, and beet powder as flavor and coloring agents in their mini pancakes.
Sectors Adopting This
- Frozen Food Industry
- The frozen food industry can capitalize on the trend of miniature breakfast products by developing convenient, portion-controlled options for consumers.
- Health Food Industry
- The health food industry has an opportunity to innovate by creating more whole grain, natural ingredient breakfast options that are quick and easy for consumers to enjoy.
- Convenience Food Industry
- The convenience food industry could benefit from creating heat-and-serve products like Pillsbury's Mini Pancakes that cater to consumers' desire for easy, on-the-go breakfast options.
